Cultural Tourism

Hilary du Cros is an Honorary Research Fellow at the University of New Brunswick, Canada. She has a unique perspective on tourism, heritage and arts management after 35 years as an academic and as a consultant in the Asia-Pacific Region. Her books include The Arts and Events with Lee Jolliffe (2014) and Cultural Heritage Management in China with Y.S.F. Lee (2009).Bob McKercher is a Professor of Tourism at The Hong Kong Polytechnic University. His wide-ranging research focuses on special interest tourism markets, product development and consumer behaviour. He received his PhD from the University of Melbourne, Australia, a Master's degree from Carleton University in Ottawa, Canada, and his undergraduate degree from York University in Toronto, Canada. Prior to entering academia, he worked in a variety of operational and advocacy positions in the Canadian tourism industry.Chin Ee Ong is Professor of Culture and Tourism Management at Macao University of Tourism, China. A multidisciplinary scholar, he has an interest in the workings of power in heritage and tourism settings and their implications for sustainability and social justice. He has taught for close to 20 years in Singapore, the Netherlands and China's Macao, Zhuhai and Guangzhou. He has also conducted research, consulting and capacity building projects in Asia and Europe.

• Part A Setting the context1.Introduction: Defining cultural tourism2.Challenges in building resilient cultural tourism 3.Issues, benefits, risks and costs4.The politics of cultural tourism: Power, identity and the shaping of cultural tourismPart B Cultural assets5.Cultural heritage management principles and practice6.Tangible cultural heritage 7.World Heritage8.Intangible cultural heritage9.Contemporary culture and the advent of creative tourism Part C Tourism, the tourist and stakeholders10.How tourism works11.The cultural tourism market: A cultural tourism typology12.Why do cultural tourists travel?13.Tourism attraction systems, markers and gatekeepers14.How cultural tourists consume a destination15.Deterioration, shocks and crises in cultural tourismPart D Products and experiences16.Cultural tourism products and experiences17.Assessing potential18.Useful auditing tools: Market Appeal/Robusticity Matrix and Sustainable Creative Advantage AssessmentPart E Operationalization19.Framework for successful experiences20.Applying planning and management frameworks21.Interpretation and experience creation22.Digital cultures and heritageEpilogue