Cultural Tourism Research Methods

is Professor of Leisure Studies at Tilburg University in the Netherlands. He has led the ATLAS Cultural Tourism Project since its inception in 1991 and published widely in this field, including Cultural Tourism in Europe (1996), Cultural Attractions and European Tourism (2001), Tourism, Creativty and Development (2007), Cultural Tourism: Global and Local Perspectives and Eventful Cities: Cultural Management and Urban Regeneration (2010). Wil Munsters is Emeritus Professor of Tourism and Culture at Zuyd University of Applied Sciences in the Netherlands. He has a strong academic background, including a PhD from the University of Nijmegen focusing on French literature and comparative aesthetics. For the last 25 years his major research interest has been in cultural tourism. He is the author of a monograph on cultural tourism and of studies about museums, heritage, hospitality, gastronomy, events and sport tourism, as well as co-editor of books on cultural tourism research methodology and on anthropology as a driver for tourism research. He has also contributed to numerous national and international conferences on tourism. As a member of ATLAS (Association for Tourism and Leisure Education and Research) he has been engaged in the international Cultural Tourism Research Project since 1994.

• Part 1: The Evolution of Cultural Tourism Research 1: Developments and Perspectives in Cultural Tourism Research, Greg Richards and Wil Munsters 2: The Traditional Quantitative Approach. Surveying Cultural Tourists: Lessons from the ATLAS Cultural Tourism Research Project, Greg Richards 3: A Comparison of Quantitative and Qualitative Approaches: Complementarities and Tradeoffs, Marjan Melkert and Katleen Vos 4: Blurring Boundaries in Cultural Tourism Research, Esther Binkhorst, Teun den Dekker and Marjan Melkert Part 2: Mixed Qualitative - Quantitative Approaches 5: The Cultural Destination Experience Audit Applied to the Tourist-Historic City, Wil Munsters 6: Combining Methods for the Study of Visitor Behaviour at the Hungarian Open Air Museum, László Puczkó, Edit Bárd and Júlia Füzi 7: Employing the Grand Tour Approach to Aid Understanding of Garden Visiting, Dorothy Fox, Jonathan Edwards and Keith Wilkes 8: Multi-Method Research on Ethnic Cultural Tourism in Australia, Jock Collins, Simon Darcy and Kirrily Jordan 9: Tracking the Urban Visitor: Methods for Examining Tourists' Spatial Behaviour and Visual Representations, Deborah Edwards, Tracey Dickson, Tony Griffin and Bruce Hayllar Part 3: Qualitative Approaches 10: An Application of Grounded Theory to Cultural Tourism Research: Resident Attitudes to Tourism Activity in Santiponce, Mario Castellanos-Verdugo, Francisco J. Caro-González and M. Ángeles Oviedo-García 11: Tales from the Field: Video and its Potential for Creating Cultural Tourism Knowledge, Tijana Raki 12: Using Photo-Based Interviews to Reveal the Significance of Heritage Buildings to Cultural Tourism Experiences, Gregory Willson and Alison McIntosh 13: Measuring the Image of a Cultural Tourism Destination Through the Collage Technique, Ana M. González Fernández, María Carmen Rodríguez Santos and Miguel Cervantes Blanco Part 4: Interdisciplinary Approaches 14: Ethnographic Research on Cultural Tourism: An Anthropological View, Xerardo Pereiro 15: From Local to Global (and Back): Towards Glocal Ethnographies of Cultural Tourism, Noel B. Salazar 16: Assembling the Socio-material Destination: An Actor-Network Approach to Cultural Tourism Studies, Carina Ren 17: Methods in Cultural Tourism Research: The State of the Art, Wil Munsters and Greg Richards