Soongbeum Ahn is Associate Dean of the College of Humanities and Professor of Korean Language and Literature at Kyung Hee University, South Korea. As Director of the K-Culture and Story Contents Research Institute, he leads a wide range of scholarly initiatives. He serves as the project director of Fostering a New Wave of K-Academics, a national program of the Academy of Korean Studies, and his research focuses on the contemporary reception of the Korean Wave from a comparative cultural studies perspective and on media-based narratology.