Cultural Politics of Femvertising

Selling Empowerment

Inbunden, Engelska, 2022

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This book addresses the merits and limitations of femvertising, explores the operations of advertising and commodity feminism in a global context, and presents case studies from Anglo-American, South American and East Asian national contexts.

Produktinformation

Utgivningsdatum2022-05-19
Mått148 x 210 x 21 mm
Vikt456 g
FormatInbunden
SpråkEngelska
SeriePalgrave Studies in (Re)Presenting Gender
Antal sidor237
FörlagSpringer Nature Switzerland AG
ISBN9783030991531

Tillhör följande kategorier

Genusvetenskap inom Samhalle och politik
Medievetenskap inom Samhalle och politik
Kulturvetenskap inom Samhalle och politik

Joel Gwynne teaches cultural studies and gender at the National Institute of Education, Singapore, where is also the Programme Leader for the MEd in English. He is the author and editor of several books on gender, cultural studies and film, including Erotic Memoirs and Postfeminism: The Politics of Pleasure (Palgrave Macmillan, 2013), Postfeminism and Contemporary Hollywood Cinema (Palgrave Macmillan, 2013), and Ageing, Popular Culture and Contemporary Feminism: Harleys and Hormones (Palgrave Macmillan, 2014).

1. Introduction.- Part I. East Asia.- 2. Victoria’s Secret Goes to China: The Failed Promise of Empowerment.- 3. “Beauty is Growing Up”: A Critical Case Study of Femvertising in Contemporary South Korea.- 4. Empowerment in the Pills: Reproductive Rights Postfeminist Rage in Modern China.- 5. Glocalization, Marketization and Politicisation: Femvertising at a Crossroad in China.- Part II. Anglo-America.- 6. What does it take to be ‘Savage’?: Diversity, Empowerment and Representation in Rihanna’s Savage x Fenty Fashion Show.- 7. The Impact of Femvertising on Pink Breast Cancer Products in Australia.- 8. “Stay woke. Make moves” Branding for a Feminist Future Amidst Pandemic Precarity.- 9. “We Are What We Do”: Postfeminism and Nostalgia in Bank Femvertising.- Part III. South America.- 10. The Femvertising of Beauty: Rhinoplasty of the Negroid Nose in Brazil.- 11. Femvertising and Commodity Feminism: The Brazilian Context.