Cultural Heritage

Dr Adriana Campelo is Director of Resilience for Municipal Government of Salvador and Chief Resilience Officer under the 100 Resilient Cities pioneering by the Rockefeller Foundation. She holds a PhD in Marketing Management from University of Otago in New Zealand and has published in many academic journals. Ms Laura Reynolds is in the final stages of an ESRC funded PhD at Cardiff Business School. Her thesis is a critical exploration of the city branding process. Her main research interests include city branding, brand governance, and heritage tourism.Dr Adam Lindgreen is Professor of Marketing at Copenhagen Business School where he heads the Department of Marketing. He is also Extra Ordinary Professor at the University of Pretoria’s Institute of Business Science. Dr Lindgreen received his Ph.D. from Cranfield University. He has published in California Management Review, Journal of Business Ethics, Journal of Product and Innovation Management, Journal of the Academy of Marketing Science, and Journal of World Business, among others.Michael B. Beverland is Professor of Marketing at the University of Sussex. He is an Associate Editor for the Journal of Marketing Management. His research primarily focuses on marketplace authenticity and has been published in (among others) the Journal of Advertising, Journal of Consumer Research, Journal of Management Studies, Journal of Product Innovation Management, and Journal of the Academy of Marketing Science. A summary of his work can been found in Building Brand Authenticity: 7 Habits of Iconic Brands (Palgrave MacMillan 2009/2016).

• List of Figures, List of Tables, About the Editors, About the Contributors, Foreword and Acknowledgment, Chapter 1 Heritage and Tourism: A Literature Review, By Zara H. Hosseini, Florian Kock, and Alexander Josiassen, Chapter 2 Poets Know It: Cultural Heritage and the Great Divide, By Stephen Brown, Chapter 3 Value and Values of Cultural Heritage, By Marilena Vecco, Chapter 4 Using Contestation to Elicit Values for Heritage Planning: The Case of the Urban Park at Ekeberg in Oslo, Norway, By Torgrim Sneve Guttormsen and Joel Taylor, Chapter 5 Marketing Australia’s Cultural Heritage: The Sydney Olympic Games Closing Ceremony, By Leanne White, Chapter 6 Managing Sustainable Consumption of Cultural Heritage: The Key Role of Existential Authenticity, By Tomaž Kolar, Mateja Kos Koklic, and Vesna Zabkar, Chapter 7 Heritage as Embodied Co-Creation: ‘Living the History’ of the Titanic in Cobh, By Aggelos Panayiotopoulos, Maria Lichrou, Lisa O’Malley, and Maurice Patterson, Chapter 8 The People and Processes Underscoring Authentication of the Blaenavon World Heritage Site: Mediating ‘Hot’ and ‘Cool’ Authentication, By Laura Reynolds, Adam Lindgreen, and Michael B. Beverland, Chapter 9 Cultural Heritage as Blessing and Curse for Branding Urban Destinations, By Sebastian Zenker and Erik Braun, Chapter 10 Immaterial Heritage and Sense of Place, By Adriana Campelo, Chapter 11 The Economic Calculation of Conservation, By Marilena Vecco, Chapter 12 Information and Communication Technologies in Cultural Heritage Management, By Turgay Kerem Koramaz, Chapter 13 Visitor Segments for the Alto Douro Wine Region Cultural Heritage Site: A Multivariate Approach, By João Rebelo, Lina Lourenço-Gomes, and Cristina Ribeiro, Chapter 14 Consuming our National Parks: Cultural Heritage in a Consumer Culture, By Stephen Wearing, Stephen Schweinsberg, and Simon Darcy, Chapter 15 Let It All Fall Down: Delighting in Anti-Heroes, Alternative Heritage and Ruination, By Anthony Patterson, Chapter 16 Conservation and Looting of the Tam Ting Caves and Its Impact on Lao Heritage Values, By Brian Egloff and Thongsa Sayavkongkhamedy, Chapter 17 Re-thinking Places: from Dark Heritage Sites to Socially Symbolic Scapes", By Audrey Gilmore and Roxana Magee, Index

"This book offers excellent contributions to the area of cultural tourism. The importance of heritage and cultural tourism has significantly increased in today’s highly specialized tourism service economy. This book emphasizes further the importance of themed tourism with policy and development implications. The scope of the coverage is broad with examples from different international settings. It is a must reading for both students of tourism and also practitioners of tourism managing and marketing destinations." - Associate prof. Albert G. Assaf, Isenberg School of Management, University of Massachusetts"These 17 chapters on Cultural Heritage make this edited text an excellent resource that contributes to academic and practitioner understanding of the main themes that underpin the topic, and also provides fascinating insights into real-world cases, and examples of the consumption, management, and marketing of cultural heritage from a wide variety of perspectives." - Dr. Heather Skinner, Chair: Corfu Symposium on Managing & Marketing Places and chair: Visiting Places Special Interest Group – Institute of Place Management"This comprehensive and timely compendium brings together the best international scholarship on cultural heritage from various disciplines. The editors solicited a synthesis of research exploring a variety of themes ranging from authenticity, values, place concepts to conservation, and dark heritage sites. Scholars and practitioners alike will appreciate the breadth and scope of this insightful anthology which stimulates and contributes to the current debates surrounding cultural heritage." - Dr. Nicole Koenig-Lewis, Cardiff University’s Business School"This anthology provides a novel and valuable interdisciplinary examination of cultural heritage. Through a diversity of theoretical and empirical perspectives, its chapters illuminate current topics in cultural heritage such as values, authenticity, place branding, commercialisation, looting and dark sites, economic and technological aspects. This anthology is a highly welcomed contribution to the field of cultural heritage." - Associate prof. Ana María Munar, Director Center for Leisure and Culture Services, Copenhagen Business School