Frans Mäyrä, PhD, is a Professor at Tampere University and founder of the Game Research Lab, with its over 50 externally funded game research projects, having also served as the Director of the Centre of Excellence in Game Culture Studies. As a leading expert in socio-cultural issues relating to games, play, and playfulness, he has published widely on topics ranging from game cultures, meaning making through playful interaction, and online social play to borderlines, identity, and transmedial fantasy and science fiction.Raine Koskimaa, PhD, is a Professor of Contemporary Culture Studies at the University of Jyväskylä. He conducts research in the fields of game studies, transmedia storytelling, and digital culture. Koskimaa has published widely, and his writings have been translated into several languages. His current research interests include eSports, games and transmedia, and machine learning-based digital humanities methods.