This book uses the concepts of both cultural and psychic distance to analyse managers’ perceptions in international business settings, with a specific focus on European and Chinese ventures in the green technology industry.
Katiuscia Vaccarini is a Postdoctoral Researcher at the Free University of Bozen-Bolzano, Italy.Francesca Spigarelli is Assistant Professor at the University of Macerata, Italy.Ernesto Tavoletti is Associate Professor at the University of Macerata, Italy. Christoph Lattemann is Associate Professor at Jacobs University, Germany.
1. Introduction.- 2. Psychic Distance and FDI: The Case of China.- 3. A Social Psychological Perspective on the Perceptions of Cultural Differences.- 4. European Entry Decisions in China: The Role of Cultural Perceptions.- 5. Chinese FDI and Psychic Distance Perceptions in the German Renewable Energy Sector.- 6. Summary Conclusions.