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This book offers an alternative perspective to the reigning socio-political and economic approaches to evaluating media systems and why and how they function. Peter Gross outlines a cultural model, a "kaleidoscopic cultural prism," for assessing the nature and functioning of these systems. By testing this model in one Eastern European country, Romania, Gross contributes to existing scholarship on media theory, media and transformation, East and Central European media, Romanian media, and East and Central European transformations in general. Awareness of the inherent negatives in the cultural bricolage accumulated over the centuries while Romanians lived under physical, administrative, and ideological dominance of various empires is increasingly sown among the new generations. This reality makes a culture-driven understanding of Romania’s media system even more urgent and meaningful for comprehending the evolving transformation. Scholars of communication, media studies, and Eastern European studies will find this book of particular interest.
Peter Gross is professor emeritus in the School of Journalism and Electronic Media at the University of Tennessee and adjunct faculty in the School of Journalism and Mass Communication at the University of Iowa.
PrefaceChapter 1: IntroductionChapter 2: Culture and its GuidepostsChapter 3: Culture, Political Culture, Corruption, and TrustChapter 4: Culture, Media, and Political MarketsChapter 5: Values (whose?), Attitudes and Media ProfessionalizationChapter 6: Conclusion – The Beginning of the End or the End of the Beginning?BibliographyAbout the Author
“I wish I had written this book. It describes a thesis that can be unanimously shared: ‘Media do not grow up in a vacuum.’ In large part the nature of media systems is shaped by the past and present culture. Peter Gross very convincingly demonstrates this thesis in relationship to the Romanian case.”
Peter Gross, Werner Stark, Jakob Rösel, Alexandre Métraux, Bernhard Waldenfels, Enno Schwanenberg, J. E. Bernhart, John F. Miller, Roger O’Toole, Samuel R. Friedman