Inbunden, Engelska, 2017

Cultural Change from a Business Anthropology Perspective

2019 kr

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Beskrivning

This book offers keen insight and useful lessons underscoring the value of practice to theory. Conceived by two anthropologists who lead consulting practices, McCabe and Briody selected contributors to explore how cultural change happens in a variety of consumer and organizational contexts. The 12 case studies illustrate the explanatory potential and the problem-solving strengths of assemblage theory, and the role of human agency in provoking cultural change. The case studies are compelling due to connections between the case narratives and graphics, and researcher engagement in the pragmatics of implementation—both of which shape and encourage learning. This volume will be markedly useful to practitioners engaged in research and implementation. It will also appeal to students and faculty in a variety of fields including anthropology, business management, marketing, sociology, cultural studies, and industrial design.

Produktinformation

Utgivningsdatum: 2017-11-09
Mått: 159 x 237 x 25 mm
Vikt: 671 g
Format: Inbunden
Språk: Engelska
Antal sidor: 318
Förlag: Bloomsbury Publishing Plc
ISBN: 9781498544511

Utforska kategorier

Mer information

Maryann McCabe, PhD, is founder and principal of Cultural Connections LLC and research associate in the Department of Anthropology at the University of Rochester.Elizabeth K. Briody, PhD, is founder and principal of Cultural Keys LLC.

Recensioner i media

In examining consumption in multiple parts of the world from multiple vantage points, Cultural Change from a Business Anthropology Perspective makes assemblages of usual silos and demonstrates how anthropologists conceive and influence design of products, technology, or policy near and afar. This volume theorizes how we, along with ideas, objects and built environments, are actors in outcomes. In so doing, the authors theorize trajectories of change and create space to contest and guide. A must read for anyone who contemplates present and future consumption.

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