Travis R. Bell is assistant professor of digital and sports media in the Zimmerman School of Advertising & Mass Communications at the University of South Florida.Janelle Applequist is assistant professor of advertising in the Zimmerman School of Advertising & Mass Communications at the University of South Florida.Christian Dotson-Pierson is speech instructor at the University of South Carolina.

• Chapter 1: Football and the Brain: A Historical PerspectiveChapter 2: Framing Global Epidemics: A Case Study of HIV/AIDS and Big TobaccoChapter 3: Hegemonic Masculinity: The Foundation of American Football CultureChapter 4: From Punch-Drunk to CTE: The Evolution of a Brain DiseaseChapter 5: Mediating Science: The Framing of CTEChapter 6: Beyond the Headlines: CTE and the NFLChapter 7: Film and Football: Creation and Critique of ViolenceChapter 8: It’s a “Guy Thing”: Mediated Misconceptions

CTE, Media, and the NFL: Framing a Public Health Crisis as a Football Epidemic serves as an intriguing introduction to a mysterious disease called CTE (chronic traumatic encephalopathy). These authors address the ways that the media have framed the public health crisis. The book is written in an informative and interesting way, making it a text readers can readily absorb. Furthermore, this book would be suitable and helpful for classes engaging in sport communication, as well as media and public relations. The book permits readers to expand their knowledge regarding contemporary health issues linked to football and other sports that could lead to brain injury.