Crowdfunding

STEVEN DRESNER is the founder and CEO of Dealflow.com which provides software for deal marketing and transaction analysis. Steven’s experience includes managing businesses in the areas of software development, financial databases, and media. Steven has a BS in psychology and both an MBA in finance and a graduate degree in computer communications and networks. Steven is co-author and editor of two prior books on financing strategies and is frequently quoted in the media on ways companies can successfully raise capital.

• Acknowledgments ixIntroduction xiPart I. The Business of Crowdfunding 1Chapter 1 Crowdfunding: A Historical Perspective 3Jason Best and Sherwood NeissChapter 2 Understanding the “Crowd” 15Karen KerriganChapter 3 A Statistical View of Crowdfunding 31Carl EspostiChapter 4 Current Market Dynamics 47Andrew Dix and Charles LuzarPart II. Preparing for your Crowdfunding campaign 81Chapter 5 Business Planning in Preparation for a Crowdfunding Campaign 83David FeldmanChapter 6 Protecting Your Intellectual Property 97Michael J. Allan and Tremayne M. NorrisChapter 7 Understanding Your Investor Options 111Reginald ChambersChapter 8 Communicating with Your Investors or “Backers” 127Joy SchofflerChapter 9 Alternatives to Crowdfunding 145David R. BurtonPart III. Understanding the Framework of Rules and Regulations 163Chapter 10 The Legal Aspects of Crowdfunding and U.S. Law 165Joan MacLeod HeminwayChapter 11 Crowdfunding Laws Based on Global Jurisdiction 199Jeff Lynn and Kristof De BuysereChapter 12 Living with the New Reg D and Its Impact on Pitch Events and Demo Days 213Kiran Lingam, Trent Dykes, and Megan MuirAfterword 227About the Author 233About the Contributors 235Author’s Disclaimer 241Index 243

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