“Studies of culture are requisite to express the full scope of human psychology. However, the knowledge base of contemporary behavioral and social science almost entirely reflects Western (European and North American) origins. In response to this state of affairs, cultural study is on the ascendancy, and to ensure meaningful, appropriate, and practical cultural research, it is necessary that design, measurement, and analysis in cultural science begin on reliable and valid footing. This edited volume collects state-of-the-art, comprehensive, and informative chapters by leading authorities. Each chapter lucidly conveys in-depth coverage of the most important methodological topics in the field – equivalence and bias, translation, sampling, response style, data analysis, multilevel modeling, and even meta-analysis – and illuminates its subject matter with illustrations from cutting-edge research.” – Marc H. Bornstein, Editor, Parenting: Science and Practice