'Primecz, Romani, and Sackmann provide managers and educators with a powerful framework that goes beyond simple categorization of national and cultural differences in business. Their framework of negotiated meaning systems, and the rich cases that illustrate the ''in-the-moment'' experiences of global managers as they conduct business in culturally unfamiliar milieus provide managers and educators with a powerful tool for developing global managerial skills. This is a book every global manager and cross-cultural educator should have on his or her bookshelf.'--Mark E. Mendenhall, University of Tennessee, Chattanooga'This is a unique, alternative view of culture that has both practical and theoretical significance. The creative analysis of cases from around the world moves the field beyond the sophisticated stereotyping that can result from relying solely on cultural value dimensions to decode interactions. The cases address significant cross-cultural issues, providing useful lessons and richer perspectives on culture.'--Joyce Osland, San Jose State University, US'Cross-Cultural Management in Practice is a powerful pick for any college-level business holding and considers the diversity of cultures around the world and how various management scenarios evolve from the transfer of business management techniques across these cultures. It analyzes the dynamics of intercultural business interactions, is based on findings provided in cases from Europe, Asia, North Africa, the US and Latin America, and offers many eye-opening cases. . . The result is a powerful survey that business managers working in an international arena will find a ''must'' reference.'--The Midwest Book Review