Critical Studies in Media Commercialism

Häftad, Engelska, 2000

Av Robin Andersen, Lance Strate, Robin Andersen, Lance Strate, Fordham University) Andersen, Robin (Associate Professor in the Department of Communication and Media Studies, Associate Professor in the Department of Communication and Media Studies, Fordham University) Strate, Lance (Associate Professor and Chair, Department of Communication and Media Studies, Associate Professor and Chair, Department of Communication and Media Studies

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Intense commercialism has been a perennial hallmark of the mass media ever since its inception and throughout the twentieth century the techniques and strategies of the dominant players in the world of media and advertising have become increasingly sophisticated, with the development of multinational media corporations and electronic media opportunities. Developments have been so rapid that scholars are only now beginning to come to terms with the full impact of media commercialization as a global phenomenon cutting across traditional cultural, economic, and social boundaries. Critical Studies in Media Commercialism brings together an impressive collection of essays that explore the growing complexity, range, and reach of media commercialism in today's world. From the corporate conglomeration of today's media giants to the effects of advertising on politics, society, and the individual, this collection provides a comprehensive and insightful critique of both the impact and the limits of media commercialism in the modern world.

Produktinformation

Utgivningsdatum2000-05-25
Mått171 x 246 x 19 mm
Vikt587 g
FormatHäftad
SpråkEngelska
Antal sidor352
FörlagOUP OXFORD
ISBN9780198742777

Tillhör följande kategorier

Media och underhållning inom Ekonomi och ledarskap
Reklam inom Ekonomi och ledarskap
Medievetenskap inom Samhalle och politik
Kulturvetenskap inom Samhalle och politik

Robin Andersen is Associate Professor in the Department of Communication and Media Studies and Director of the Peace and Justice Program at Fordham University. She is the author of Consumer Culture and TV Programming, and her numerous articles appear in books and scholarly journals such as The Media Reader, Journalism and Popular Culture, and The Humanist. Her current research is focused on the environmental impact of consumer culture.Lance Strate is Associate Professor and Chair of Fordham University's Department of Communication and Media Studies. He is the editor (with Ron Jacobson and Stephanie B. Gibson) of Communication and Cyberspace and is currently working on a books entitled Understanding Media Ecology and The Legacy of McLuhan (with Edward Wachtel). He is Supervisory Editor of the Media Ecology Book Series and founding President of the Media Ecology Association.