'This extremely interesting collection of chapters focuses on EMI in a range of contexts and stands out from a crowded market with the explicit aim to be critical as opposed to simply analytical, descriptive or even celebratory. Each chapter is a highly readable account of the author's research, drawing on an array of ethnographic approaches, data collection methods and analytical techniques. An essential read for anyone interested in examining EMI critically.' David Block, Honorary Professor in Sociolinguistics, Universitat Pompeu Fabra