Critical Discourse Analysis of Chinese Advertisement

Case Studies of Household Appliance Advertisements from 1981 to 1996

Häftad, Engelska, 2018

AvChong Wang

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This book reflects the chronological changes in Chinese cultural values, social relations, economy and politics by critically analyzing the Chinese advertising discourse.

Produktinformation

Utgivningsdatum2018-12-09
Mått155 x 235 x 17 mm
Vikt452 g
FormatHäftad
SpråkEngelska
Antal sidor260
FörlagSpringer Verlag, Singapore
ISBN9789811351846

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Dr. Chong Wang is an Associate Professor at Beijing Language and Culture University. He has previously served as Director of the IELTS training program (a joint project of the British Council and the Chinese Education Commission 1986-1995) and Manager of the PR and Advertising Company of CITIC (1996-1998). Dr. Wang received his Postgraduate Diploma in Applied Linguistics from Ealing College of Higher Education, London, UK, his Master of Science from Aston University, Birmingham, UK, and his Doctor of Philosophy from the University of Northampton, UK.

“This book adds new perspectives to Chinese advertising research by addressing political, economic, cultural, and historical elements previously ignored. … it offers insights into the careful examination of Chinese advertising multimodal discourse for follow-up CDA investigations. The author’s implementation of the diachronic method provides a model for analyzing dynamic data that are constantly evolving.” (Ke Li and Youping Jing, Discourse & Society, Vol. (32) 4, 2021)