Del i serien CBI Fast Track
Critical Corporate Communications
A Best Practice Blueprint
Häftad, Engelska, 2002
809 kr
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Critical Corporate Communications :A Best Practice BlueprintNaomi Langford-Wood and Brian SalterA good flow of information is essential to all businesses that succeed. The latest Fast Track title is a practical and comprehensive guide to getting the very best out of your corporate communications. It deals with all the different methods of internal and external corporate communication available - letters, fax, email, text, WAP, internet, telephone, face-to-face, and even body language and other non-verbal signals - and shows how best to utilise them within your organisation. Best practice examples are given as well as advice for implementation via a communications audit.Author:Naomi is an entrepreneur and professional business writer; Brian Salter spent many years as a professional broadcaster and presenter with the BBC, and was formerly head of communications at the Institute of Directors. They are co-founders of the Topspin Group and have co-written over 15 books.Readership:Mid to senior level executives in strategic, corporate communications, PR, and marketing roles; consultants, trainers, business advisers, and owner-managers of SMEs.ISBN:0470 84763 8 208pp (pr) GBP 14.99 US 24.95 EUR 24.80 Sep 2002
Produktinformation
- Utgivningsdatum2002-09-27
- Mått154 x 232 x 14 mm
- Vikt312 g
- FormatHäftad
- SpråkEngelska
- SerieCBI Fast Track
- Antal sidor196
- FörlagJohn Wiley & Sons Inc
- ISBN9780470847633