Caroline Koegler is Assistant Professor of English at the University of Muenster, Germany. Holding degrees in both Literary and Cultural Studies and Business Management, she has published on refugees and the politics of performing the urban, Caribbean literature, queer sexualities/positionalities, Judith Butler, postcolonial intertextuality, the financial crisis, and the market and ideology in Postcolonial Studies (forthcoming). She is co-editor of Locating African European Studies: Interventions-Intersections-conversations (forthcoming).

• List of FiguresAcknowledgmentsIntroductionPART IConsolidating Postcolonialism1 Reading the Longstanding Materialist ChallengePART IIReworking the Market2 The Market: Permeation3 Marketisation: Differentiation4 The Brand Becomes the Product: Transformation5 (Self-)Branding: MaterialisationPART IIIBranding Postcolonialism6 If You Don’t Brand Postcolonialism, Someone Else Will 7 Anti-capitalism as a Brand NarrativeA Conclusion in Five Brand ActsWorks CitedIndex

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Caroline Koegler is Assistant Professor of English at the University of Muenster, Germany. Holding degrees in both Literary and Cultural Studies and Business Management, she has published on refugees and the politics of performing the urban, Caribbean literature, queer sexualities/positionalities, Judith Butler, postcolonial intertextuality, the financial crisis, and the market and ideology in Postcolonial Studies (forthcoming). She is co-editor of Locating African European Studies: Interventions-Intersections-conversations (forthcoming).

• List of FiguresAcknowledgmentsIntroductionPART IConsolidating Postcolonialism1 Reading the Longstanding Materialist ChallengePART IIReworking the Market2 The Market: Permeation3 Marketisation: Differentiation4 The Brand Becomes the Product: Transformation5 (Self-)Branding: MaterialisationPART IIIBranding Postcolonialism6 If You Don’t Brand Postcolonialism, Someone Else Will 7 Anti-capitalism as a Brand NarrativeA Conclusion in Five Brand ActsWorks CitedIndex

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Caroline Koegler is Assistant Professor of English at the University of Muenster, Germany. Holding degrees in both Literary and Cultural Studies and Business Management, she has published on refugees and the politics of performing the urban, Caribbean literature, queer sexualities/positionalities, Judith Butler, postcolonial intertextuality, the financial crisis, and the market and ideology in Postcolonial Studies (forthcoming). She is co-editor of Locating African European Studies: Interventions-Intersections-conversations (forthcoming).

• List of FiguresAcknowledgmentsIntroductionPART IConsolidating Postcolonialism1 Reading the Longstanding Materialist ChallengePART IIReworking the Market2 The Market: Permeation3 Marketisation: Differentiation4 The Brand Becomes the Product: Transformation5 (Self-)Branding: MaterialisationPART IIIBranding Postcolonialism6 If You Don’t Brand Postcolonialism, Someone Else Will 7 Anti-capitalism as a Brand NarrativeA Conclusion in Five Brand ActsWorks CitedIndex

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