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Fast track route to understanding crisis management Covers the key areas of crisis management from crisis planning and handling a global business crisis to crisis plan executionExamples and lessons from some of the world's most successful businesses, including Parsons Corporation, Pepsi Cola, Johnson and Johnson and General Motors, and ideas from the smartest thinkers, including Douglas Hearle, James E Lukaszewski and Fraser P SeitelIncludes a glossary of key concepts and a comprehensive resources guide
JACK GOTTSCHALK is the author of eight books on a range of subjects including Crisis Management, Foreign Investments and International Security
Introduction to Express Exec introduction What is Crisis Management Evolution of Crisis Management The E-Dimension The Global Dimension The State of the Art In Practice Key Concepts and Thinkers Resources Ten Steps to Making it all Work Frequently Asked Questions (FAQs) Index
