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Fast track route to fostering and exploiting a creative dynamic in any organisation Covers the key areas of creative team working and brainstorming, leading projects with a creative output, choosing and backing winning ideas and motivating and rewarding staffExamples and lessons from some of the world's most creative businesses, including AOL Time-Warner, BMW, IDEO and Nortel Networks, and ideas from the smartest thinkers, including Edward de Bono, Gary Hamel, Richard Pascale and W. Chan KimIncludes a glossary of key concepts and a comprehensive resources guide
Produktinformation
- Utgivningsdatum2002-01-29
- Mått124 x 175 x 10 mm
- Vikt113 g
- FormatHäftad
- SpråkEngelska
- SerieExpress Exec
- Antal sidor118
- FörlagJohn Wiley and Sons Ltd
- ISBN9781841123189