Creativity, Innovation and the Cultural Economy

Andy C. Pratt has been researching and writing about the cultural and creative economy for more than a decade. He has advised policy makers at urban, national and international levels: most recently UNCTAD and UNESCO. Andy is a Reader in Urban Cultural Economy in the Department of Geography and Environment, and Director of the Urban Research Centre at the London School of Economics.Paul Jeffcutt is Professor of Management Knowledge and the founding Director of Queen’s University’s interdisciplinary Centre for Creative Industry. He is a published poet and has been elected to the Academy of Social Sciences (AcSS) and elected Fellow of the Royal Society of Arts, (FRSA).

• 1.Introduction: Creativity, Innovation and the Cultural Economy: Snake Oil for the Twenty-first Century? Andy C Pratt and Paul Jeffcutt 2.Advertising: a. Relocating Creativity in Advertising: From Aesthetic Specialisation to Strategic Integration Chris Bilton b. Provincial Parvenus: the Subaltern Sensibility of London Advertising creatives Sean Nixon 3.Music: a. The Digitalisation of Music David Hesmondhalgh b. On music as a Creative Industry Simon Frith, Martin Cloonan and John Williamson 4. Film and TV: a. Creativity in Context: Content, Cost, Chance, and Collection in the Organization of the Film Industry Mark Lorenzen b. The Governance of Innovation in the Film and Television Industry: a case study of London, UK Andy C Pratt & Galina Gornostaeva 5. New Media: a. Cultural Production in the Transnational City. A Study of New Media in Vancouver Tom Hutton b. Creative Biographies in New Media: Social Innovation in Web work Rosalind Gill 6. Design: a. Situating the Design Sector: Insights from the Case of Montréal, Canada. Debborah Leslie and Norma Rantisi b. Creativity and Innovation in the Scandinavian Design Industry: Designed in Stockholm Dominic Power 7. Museums/Visual Arts/Performance: a. Creativity and Innovation in the Cultural Economy: Museums, Galleries and the Visual Arts Sara Selwood b. Does Hamlet have to be Naked? Art between Tradition and Innovation in German Theatres Doris Eikhof 8. Conclusion Andy C Pratt and Paul Jeffcutt

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