Jeff DeGraff is professor of executive education at the University of Michigan Business School, where he teaches courses on creativity, innovation and change leadership, strategy, and organizational development. A founding partner of the Wholonics Leadership Group, a consulting firm specializing in value creation through innovation and change, he has consulted, taught, and lectured at leading firms around the world. Katherine A. Lawrence is currently completing a Ph.D. in organizational behavior at the University of Michigan Business School. Her research interests include creativity, improvisation, managerial initiative, and learning, inspired by past work experience in filmmaking and educational technology.

• Series Foreword xiiiPreface xv1 The Creativity Map: Discovering Your Best Practices for Creativity at Work 12 Assessing Your Creativity Situation: Mapping Where You Are and Where You Need to Go 213 Imagine Practices: Breakthrough Creativity Through Jump-Starting and Forecasting 554 Invest Practices: Profitable Creativity Through Partnering and Portfolios 815 Improve Practices: Incremental Creativity Through Modular Design and Development and Process Improvement Systems 1116 Incubate Practices: Sustainable Creativity Through Talent Scouting and Idea Spaces 1397 Putting It Together: Guiding, Managing, and Integrating Creativity 167Notes 195Additional Resources and Readings 205The Authors 213Index 215

“…the well presented ideas are relevant to us all…”(Professional Manager, January 2003)