Creativity at Work

Jeff DeGraff is professor of executive education at the University of Michigan Business School, where he teaches courses on creativity, innovation and change leadership, strategy, and organizational development. A founding partner of the Wholonics Leadership Group, a consulting firm specializing in value creation through innovation and change, he has consulted, taught, and lectured at leading firms around the world. Katherine A. Lawrence is currently completing a Ph.D. in organizational behavior at the University of Michigan Business School. Her research interests include creativity, improvisation, managerial initiative, and learning, inspired by past work experience in filmmaking and educational technology.

• Series Foreword xiiiPreface xv1 The Creativity Map: Discovering Your Best Practices for Creativity at Work 12 Assessing Your Creativity Situation: Mapping Where You Are and Where You Need to Go 213 Imagine Practices: Breakthrough Creativity Through Jump-Starting and Forecasting 554 Invest Practices: Profitable Creativity Through Partnering and Portfolios 815 Improve Practices: Incremental Creativity Through Modular Design and Development and Process Improvement Systems 1116 Incubate Practices: Sustainable Creativity Through Talent Scouting and Idea Spaces 1397 Putting It Together: Guiding, Managing, and Integrating Creativity 167Notes 195Additional Resources and Readings 205The Authors 213Index 215

“…the well presented ideas are relevant to us all…”(Professional Manager, January 2003)