"The notion of creativity in the arts and creative industries remains poorly analyzed and fraught with unproven assumptions about gender and artistic temperament. O'Driscoll's analysis of the concept of creativity is matched with her valuable interviews with women in diverse areas of artistic practice, persuasively countering the presumption that women possess inferior creative capacities." Carolyn Korsmeyer, author of Gender and Aesthetics: An Introduction"...engaging, accessible and academically rigorous..." Ariana Malthaner, The Journal of Arts Management, Law and Society