Geuntae Park is an Associate Professor in the School of Culture and Creativity at Beijing Normal-Hong Kong Baptist University, Zhuhai, China. His research spans cultural industries, museum architecture and planning, exhibition curation, heritage management, and urban cultural strategy in East Asia. He has published in leading peer-reviewed journals such as Cultural Trends, Curator: The Museum Journal, International Journal of Arts Management, and Museum Worlds. His professional experience includes serving as a curator at the National Museum of Modern and Contemporary Art, Korea, as well as consulting for governmental and private cultural institutions on strategic planning, audience development, and cultural resource planning and management. He holds a first degree in architecture and both a master’s degree and a PhD in museum studies.