Martha Buskirk is professor of art history and criticism at Montserrat College of Art, MA. She is author of The Contingent Object of Contemporary Art (MIT Press, 2003) and co-editor of The Duchamp Effect and The Destruction of Tilted Arc: Documents.

• Acknowledgments; Introduction; Chapter 1: Now and Then; Chapter 2: The Collection; Chapter 3: Kaprow's Vector; Chapter 4: When Is the Work of Art?; Chapter 5: Rebranding the Readymade; Chapter 6: Mobile Art Services; Index.

The fraught relationship between contemporary art and commerce is a frequent topic of conversation in the art world, but few have addressed it with the lucidity and intelligence that Martha Buskirk has achieved in her new book, Creative Enterprise: Contemporary Art between Museum and Marketplace. With wry humor, Buskirk examines contemporary art's complicated network 'from the biennial circuit to auction.' She places special emphasis on how museums now simultaneously instigate and co-opt what once was thought to be critical discourse as they become ever more aligned with the burgeoning marketplace for culture: the experience economy. This is an eye-opening must read for artists, museum professionals, art students, and members of the museum-going public. --Jane Farver, Consulting Director, Prospect New Orleans

Martha Buskirk is professor of art history and criticism at Montserrat College of Art, MA. She is author of The Contingent Object of Contemporary Art (MIT Press, 2003) and co-editor of The Duchamp Effect and The Destruction of Tilted Arc: Documents.

• Acknowledgments; Introduction; Chapter 1: Now and Then; Chapter 2: The Collection; Chapter 3: Kaprow's Vector; Chapter 4: When Is the Work of Art?; Chapter 5: Rebranding the Readymade; Chapter 6: Mobile Art Services; Index.

The fraught relationship between contemporary art and commerce is a frequent topic of conversation in the art world, but few have addressed it with the lucidity and intelligence that Martha Buskirk has achieved in her new book, Creative Enterprise: Contemporary Art between Museum and Marketplace. With wry humor, Buskirk examines contemporary art's complicated network 'from the biennial circuit to auction.' She places special emphasis on how museums now simultaneously instigate and co-opt what once was thought to be critical discourse as they become ever more aligned with the burgeoning marketplace for culture: the experience economy. This is an eye-opening must read for artists, museum professionals, art students, and members of the museum-going public. --Jane Farver, Consulting Director, Prospect New Orleans

Martha Buskirk is professor of art history and criticism at Montserrat College of Art, MA. She is author of The Contingent Object of Contemporary Art (MIT Press, 2003) and co-editor of The Duchamp Effect and The Destruction of Tilted Arc: Documents.

• Acknowledgments; Introduction; Chapter 1: Now and Then; Chapter 2: The Collection; Chapter 3: Kaprow's Vector; Chapter 4: When Is the Work of Art?; Chapter 5: Rebranding the Readymade; Chapter 6: Mobile Art Services; Index.

The fraught relationship between contemporary art and commerce is a frequent topic of conversation in the art world, but few have addressed it with the lucidity and intelligence that Martha Buskirk has achieved in her new book, Creative Enterprise: Contemporary Art between Museum and Marketplace. With wry humor, Buskirk examines contemporary art's complicated network 'from the biennial circuit to auction.' She places special emphasis on how museums now simultaneously instigate and co-opt what once was thought to be critical discourse as they become ever more aligned with the burgeoning marketplace for culture: the experience economy. This is an eye-opening must read for artists, museum professionals, art students, and members of the museum-going public. --Jane Farver, Consulting Director, Prospect New Orleans