Creating a Sustainable Competitive Position

Pervez N. Ghauri is Professor of International Business at University of Birmingham, UK. His research areas include the role of MNEs in reducing inequalities. He is a Fellow of Academy of International Business (AIB), European International Business Academy (EIBA) and has served as Vice President for AIB (2008 – 2010).Ulf Elg is a Professor of Business Administration at the School Economics and Management, Lund University, Sweden. His research areas include international business and marketing, emerging markets, corporate social responsibility, interorganizational networks, and retailing.Sara Melén Hånell is a Senior Lecturer in Business Economics, International Business and International Marketing, Mälardalen University, Västerås, and a Research Fellow at the Department of Marketing and Strategy, Stockholm School of Economics, Sweden.

• Chapter 1. Creating a sustainable competitive position through ethical behaviour; Pervez N. Ghauri, Ulf Elg, and Sara Melén HånellPART ONE: EXPLORING SUSTAINABILITY AND ETHICSChapter 2. Towards a global sustainability approach: Challenges and opportunities for multinationals; Ulf Elg and Pervez N. GhauriChapter 3. Corporate fashion and circular economy – How to manage ethical challenges in marketing of B2B textiles; Sönnich Dahl SönnichsenChapter 4. Global waste crisis and the role of innovations by global corporations; Shasha Zhao, Sarah Ku, and John DilyardChapter 5. Sustainability as the source of competitive advantage. How sustainable is it?; Veronika TarnovskayaPART TWO: SWEDISH FIRMS WRESTLING WITH ETHICAL ISSUESChapter 6. Multinationals with a proactive CSR approach; Sara Melén Hånell, Daniel Tolstoy, and Veronika TarnovskayaChapter 7. Ethical leadership in sustainable development: H&M and water management; Daniel Tolstoy, Sara Melén Hånell, and Veronika TarnovskayaChapter 8. Swedish multinationals and sustainable innovations for transformation: The doughnut model; Saad GhauriChapter 9. When institutional logics collide: How international firms navigate sustainability values in global markets; Annette Cerne and Ulf ElgPART THREE: DRIVING ETHICS AND SUSTAINABILITY AROUND THE WORLDChapter 10. Panafrica: meeting the SDGs through a circular business model; Noémie DominguezChapter 11. Sustainability and resilience in the Extended Value Chain: The Case of STMicroelectronics; Federica Sacco and Giovanna MagnaniChapter 12. Does a sustainable orientation affect global consumers’ relationships with international online brands?; Todd Drennan, Emilia Rovira Nordman, and Aswo SafariChapter 13. The EU’s Sustainable Finance Platform: A new game plan in the quest for competitive advantage; Fredrik N G Andersson and Susanne Arvidsson

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