Mark Allen Peterson is Professor of Anthropology and Global and Intercultural Studies at Miami University in Oxford, Ohio. His work focuses on media, consumption, and globalization. He has done fieldwork in Egypt, India, and the United States. Colleen Cotter is Professor of Media Linguistics at Queen Mary University of London. Her research areas include news media language, endangered languages (Irish), US/ UK newsroom ethnography, and the performative dimensions of public messaging and language style across modalities.

• 1. Introduction: COVID-19, Semiotics and Magical Thinking, 2. Chapter One. “Culling the Herd”: Discourses of Covid-19 Denial Among the Irish at Home and Abroad., 3. Chapter Two. “Crown Jesus, not the virus!”: COVID denial and right-wing nationalist populism in Poland, 4. Chapter Three. Covid-19 and the Middle East: Social media analysis across political imaginaries in 3 countries., 5. Chapter Four. The use of memes in communication about COVID-19 in a Chinese online community., 6. Chapter Five. My Body My Choice: Magical Thinking and Discourses of Bodily Autonomy in Anti-Mask Rhetoric., 7. Chapter Six. Signs of reassurance and collective responsibility in English public retail space., 8. Conclusion: Semiotics in the Classroom and Beyond

Mark Allen Peterson is Professor of Anthropology and Global and Intercultural Studies at Miami University in Oxford, Ohio. His work focuses on media, consumption, and globalization. He has done fieldwork in Egypt, India, and the United States. Colleen Cotter is Professor of Media Linguistics at Queen Mary University of London. Her research areas include news media language, endangered languages (Irish), US/ UK newsroom ethnography, and the performative dimensions of public messaging and language style across modalities.

• 1. Introduction: COVID-19, Semiotics and Magical Thinking, 2. Chapter One. “Culling the Herd”: Discourses of Covid-19 Denial Among the Irish at Home and Abroad., 3. Chapter Two. “Crown Jesus, not the virus!”: COVID denial and right-wing nationalist populism in Poland, 4. Chapter Three. Covid-19 and the Middle East: Social media analysis across political imaginaries in 3 countries., 5. Chapter Four. The use of memes in communication about COVID-19 in a Chinese online community., 6. Chapter Five. My Body My Choice: Magical Thinking and Discourses of Bodily Autonomy in Anti-Mask Rhetoric., 7. Chapter Six. Signs of reassurance and collective responsibility in English public retail space., 8. Conclusion: Semiotics in the Classroom and Beyond

Mark Allen Peterson is Professor of Anthropology and Global and Intercultural Studies at Miami University in Oxford, Ohio. His work focuses on media, consumption, and globalization. He has done fieldwork in Egypt, India, and the United States. Colleen Cotter is Professor of Media Linguistics at Queen Mary University of London. Her research areas include news media language, endangered languages (Irish), US/ UK newsroom ethnography, and the performative dimensions of public messaging and language style across modalities.

• 1. Introduction: COVID-19, Semiotics and Magical Thinking, 2. Chapter One. “Culling the Herd”: Discourses of Covid-19 Denial Among the Irish at Home and Abroad., 3. Chapter Two. “Crown Jesus, not the virus!”: COVID denial and right-wing nationalist populism in Poland, 4. Chapter Three. Covid-19 and the Middle East: Social media analysis across political imaginaries in 3 countries., 5. Chapter Four. The use of memes in communication about COVID-19 in a Chinese online community., 6. Chapter Five. My Body My Choice: Magical Thinking and Discourses of Bodily Autonomy in Anti-Mask Rhetoric., 7. Chapter Six. Signs of reassurance and collective responsibility in English public retail space., 8. Conclusion: Semiotics in the Classroom and Beyond