This book analyzes some of the key global narratives that drive the internet recruitment rhetoric and attractiveness—jihadi cool—of some terrorist organizations, and it examines the development of counter-narratives—often employed with very limited success. Drawing on law, politics, philosophy, rhetoric, feminist theory, and communication studies, Caroline Picart presents an original, expansive, and strategic account of major, violent threats to western democratic cultures and explains how to begin to respond critically, effectively, and democratically to these dangers. The topic could not be more timely or more important.