Corporate Social Strategy 1
bokomslag Corporate Social Strategy
Samhälle & debatt

Corporate Social Strategy

Bryan W Husted • David Bruce Allen • Bryan W Husted

Pocket

599:-

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Andra format:

  • 362 sidor
  • 2010
Is it true that firms that engage in social action will be rewarded with a good name, competitive advantage, superior profits and corporate sustainability? This book answers this and other questions by explaining the how and why of creating value and competitive advantage through corporate social action.
  • Författare: Bryan W Husted, David Bruce Allen, Bryan W Husted
  • Format: Pocket/Paperback
  • ISBN: 9780521149631
  • Språk: Engelska
  • Antal sidor: 362
  • Utgivningsdatum: 2010-11-11
  • Förlag: Cambridge University Press

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