Erum Shaikh is Assistant Professor and Head of the Department at the Department of Business Administration, Shaheed Benazir Bhutto University, Sanghar Campus, Pakistan.Kuldeep Singh is Assistant Professor at Amity School of Hospitality, Amity University, Haryana, India.

• Chapter 1. Preserving the Past, Enriching the Future: Exploring the Prospects and Challenges of Heritage Conservation as a Corporate Social Responsibility Strategy; Priyakrushna Mohanty, Sreeraman Nandhi, and Srinivasan MBChapter 2. Role of CSR Advertising Campaigns in Hotel Industry: ‘Responsible Luxury’ Campaign by ITC Hotels; Pravin Chandra Singh, Sujay Vikram Singh, Aastha Jain, Erum Shaikh, Kuldeep Singh, and Kumari NeelamChapter 3. Factors affecting CSR practices in entrepreneurship: Case of female entrepreneurs in Pakistan; Muhammad Nawaz Tunio, Iffat Sabir, Aamir Rashid, and Faheem Gul GilalChapter 4. Evaluating the Influence of Corporate Social Responsibility Initiatives for Hotel Success; Savita Sharma, Sidharth Srivastava, and Shweta MathurChapter 5. Examining the Impact of Corporate Social Responsibility Practices on Sustainable Organizational Performance in the Indian Tourism Sector; Preeti Singh, Ruchika Kulshrestha, and Sanjna VijChapter 6. Brand Building through CSR Initiatives During Hajj and Umrah: A Study Of Tourism Industry; Md Safiullah, Anchal, and Neha ParveenChapter 7. Conceptualization Place Attachment With CSR and Company's Growth: A Conceptual Model for Small-Scale Tourism Companies; Muhammad Faisal Sultan , Muhammad Nawaz Tunio, and Erum ShaikhChapter 8. Confluence of Corporate Social Responsibility, Sustainability and Financial Performance in Tourism and hospitality; Sheikh Najam-mu-Sahar and Hafizullah DarChapter 9. Empirical Investigation of Relationship between CSR and Financial Performance: Study of Tata Companies; Premendra Kumar Singh, Dikshit Gupta, Rajinder Kumar, Raju Ganesh Sunder, and Bidhu Kanti DasChapter 10. Digital Disruption: “Transforming Tourism Education for the 21st Century"; Shiv Raj, Suman Sharma, and Dev DuttChapter 11. “An Analysing Tourist Satisfaction and Revisit Intention By 7 A’s of Tourism: A Case Study of Kachchh Rann Utsav"; Bhumi Vyas and Vijay H. VyasChapter 12. Community-Based Tourism in Bangladesh: A Strategic Approach; Mohammad Badruddoza Talukder, Kamarun Muhsina, Tanjila Afroz Mou, and Sanjeev KumarChapter 13. Strategies for Sustainable Tourist Destination Benchmarking: Insights and Frameworks; Shikha DhakadChapter 14. Achieving Net-Zero in the Global Economy: Identifying Key Drivers and their Connection to Corporate Social Responsibility; Bandna, and Mushtaq Ahmad ShahChapter 15. Corporate Social Responsibility: A Strategic move to achieve sustainability for better organizational performance in tourism sector; Aaliya Ashraf and Nancy SahniChapter 16. Strategic Corporate Social Responsibility: A Foundation for Successful Tourism Management; Muhammad Haseeb Shakil, Junaid Khalil, Ali Sajjad, Muhammad Mukarram, and Qasim Ali NisarChapter 17. Sustainable Tourism: Integrating Social Responsibility for Enhanced Organizational Performance Content; Syed Rizwan Qadri, Ulfat Andrabi, Priyanka Chhibber, and Mudasir Ahmad Dar

Erum Shaikh is Assistant Professor and Head of the Department at the Department of Business Administration, Shaheed Benazir Bhutto University, Sanghar Campus, Pakistan.Kuldeep Singh is Assistant Professor at Amity School of Hospitality, Amity University, Haryana, India.

• Chapter 1. Preserving the Past, Enriching the Future: Exploring the Prospects and Challenges of Heritage Conservation as a Corporate Social Responsibility Strategy; Priyakrushna Mohanty, Sreeraman Nandhi, and Srinivasan MBChapter 2. Role of CSR Advertising Campaigns in Hotel Industry: ‘Responsible Luxury’ Campaign by ITC Hotels; Pravin Chandra Singh, Sujay Vikram Singh, Aastha Jain, Erum Shaikh, Kuldeep Singh, and Kumari NeelamChapter 3. Factors affecting CSR practices in entrepreneurship: Case of female entrepreneurs in Pakistan; Muhammad Nawaz Tunio, Iffat Sabir, Aamir Rashid, and Faheem Gul GilalChapter 4. Evaluating the Influence of Corporate Social Responsibility Initiatives for Hotel Success; Savita Sharma, Sidharth Srivastava, and Shweta MathurChapter 5. Examining the Impact of Corporate Social Responsibility Practices on Sustainable Organizational Performance in the Indian Tourism Sector; Preeti Singh, Ruchika Kulshrestha, and Sanjna VijChapter 6. Brand Building through CSR Initiatives During Hajj and Umrah: A Study Of Tourism Industry; Md Safiullah, Anchal, and Neha ParveenChapter 7. Conceptualization Place Attachment With CSR and Company's Growth: A Conceptual Model for Small-Scale Tourism Companies; Muhammad Faisal Sultan , Muhammad Nawaz Tunio, and Erum ShaikhChapter 8. Confluence of Corporate Social Responsibility, Sustainability and Financial Performance in Tourism and hospitality; Sheikh Najam-mu-Sahar and Hafizullah DarChapter 9. Empirical Investigation of Relationship between CSR and Financial Performance: Study of Tata Companies; Premendra Kumar Singh, Dikshit Gupta, Rajinder Kumar, Raju Ganesh Sunder, and Bidhu Kanti DasChapter 10. Digital Disruption: “Transforming Tourism Education for the 21st Century"; Shiv Raj, Suman Sharma, and Dev DuttChapter 11. “An Analysing Tourist Satisfaction and Revisit Intention By 7 A’s of Tourism: A Case Study of Kachchh Rann Utsav"; Bhumi Vyas and Vijay H. VyasChapter 12. Community-Based Tourism in Bangladesh: A Strategic Approach; Mohammad Badruddoza Talukder, Kamarun Muhsina, Tanjila Afroz Mou, and Sanjeev KumarChapter 13. Strategies for Sustainable Tourist Destination Benchmarking: Insights and Frameworks; Shikha DhakadChapter 14. Achieving Net-Zero in the Global Economy: Identifying Key Drivers and their Connection to Corporate Social Responsibility; Bandna, and Mushtaq Ahmad ShahChapter 15. Corporate Social Responsibility: A Strategic move to achieve sustainability for better organizational performance in tourism sector; Aaliya Ashraf and Nancy SahniChapter 16. Strategic Corporate Social Responsibility: A Foundation for Successful Tourism Management; Muhammad Haseeb Shakil, Junaid Khalil, Ali Sajjad, Muhammad Mukarram, and Qasim Ali NisarChapter 17. Sustainable Tourism: Integrating Social Responsibility for Enhanced Organizational Performance Content; Syed Rizwan Qadri, Ulfat Andrabi, Priyanka Chhibber, and Mudasir Ahmad Dar

Erum Shaikh is Assistant Professor and Head of the Department at the Department of Business Administration, Shaheed Benazir Bhutto University, Sanghar Campus, Pakistan.Kuldeep Singh is Assistant Professor at Amity School of Hospitality, Amity University, Haryana, India.

• Chapter 1. Preserving the Past, Enriching the Future: Exploring the Prospects and Challenges of Heritage Conservation as a Corporate Social Responsibility Strategy; Priyakrushna Mohanty, Sreeraman Nandhi, and Srinivasan MBChapter 2. Role of CSR Advertising Campaigns in Hotel Industry: ‘Responsible Luxury’ Campaign by ITC Hotels; Pravin Chandra Singh, Sujay Vikram Singh, Aastha Jain, Erum Shaikh, Kuldeep Singh, and Kumari NeelamChapter 3. Factors affecting CSR practices in entrepreneurship: Case of female entrepreneurs in Pakistan; Muhammad Nawaz Tunio, Iffat Sabir, Aamir Rashid, and Faheem Gul GilalChapter 4. Evaluating the Influence of Corporate Social Responsibility Initiatives for Hotel Success; Savita Sharma, Sidharth Srivastava, and Shweta MathurChapter 5. Examining the Impact of Corporate Social Responsibility Practices on Sustainable Organizational Performance in the Indian Tourism Sector; Preeti Singh, Ruchika Kulshrestha, and Sanjna VijChapter 6. Brand Building through CSR Initiatives During Hajj and Umrah: A Study Of Tourism Industry; Md Safiullah, Anchal, and Neha ParveenChapter 7. Conceptualization Place Attachment With CSR and Company's Growth: A Conceptual Model for Small-Scale Tourism Companies; Muhammad Faisal Sultan , Muhammad Nawaz Tunio, and Erum ShaikhChapter 8. Confluence of Corporate Social Responsibility, Sustainability and Financial Performance in Tourism and hospitality; Sheikh Najam-mu-Sahar and Hafizullah DarChapter 9. Empirical Investigation of Relationship between CSR and Financial Performance: Study of Tata Companies; Premendra Kumar Singh, Dikshit Gupta, Rajinder Kumar, Raju Ganesh Sunder, and Bidhu Kanti DasChapter 10. Digital Disruption: “Transforming Tourism Education for the 21st Century"; Shiv Raj, Suman Sharma, and Dev DuttChapter 11. “An Analysing Tourist Satisfaction and Revisit Intention By 7 A’s of Tourism: A Case Study of Kachchh Rann Utsav"; Bhumi Vyas and Vijay H. VyasChapter 12. Community-Based Tourism in Bangladesh: A Strategic Approach; Mohammad Badruddoza Talukder, Kamarun Muhsina, Tanjila Afroz Mou, and Sanjeev KumarChapter 13. Strategies for Sustainable Tourist Destination Benchmarking: Insights and Frameworks; Shikha DhakadChapter 14. Achieving Net-Zero in the Global Economy: Identifying Key Drivers and their Connection to Corporate Social Responsibility; Bandna, and Mushtaq Ahmad ShahChapter 15. Corporate Social Responsibility: A Strategic move to achieve sustainability for better organizational performance in tourism sector; Aaliya Ashraf and Nancy SahniChapter 16. Strategic Corporate Social Responsibility: A Foundation for Successful Tourism Management; Muhammad Haseeb Shakil, Junaid Khalil, Ali Sajjad, Muhammad Mukarram, and Qasim Ali NisarChapter 17. Sustainable Tourism: Integrating Social Responsibility for Enhanced Organizational Performance Content; Syed Rizwan Qadri, Ulfat Andrabi, Priyanka Chhibber, and Mudasir Ahmad Dar