After working as an associate professor at the University of Amsterdam (1976–1989), as senior researcher at the `Strategy, Technology and Policy’ Centre of TNO (1989–1999), Jacqueline Cramer is now director of Sustainable Entrepreneurship; Strategy and Innovation Consulting. She has worked with about 60 companies on the implementation of sustainable entrepreneurship (e.g. with Akzo Nobel, Philips, DSM, KLM, Heineken, Shell, ABN AMRO, Rabobank, Teijin and also with SMEs such as Simon Lévelt, Difrax and AXA Stenman). She has also worked as a part-time professor since 1990. Currently she is affiliated to the University of Utrecht as a professor of sustainable entrepreneurship. She is also a member of various (inter)national advisory boards of government, industry and non-profit organisations (e.g. crown member of the Dutch Social-Economic Council, member of the Advisory Board of WWF/Netherlands, the University Maastricht and the Hogeschool Arnhem–Nijmegen and member of the non-executive board of Shell Netherlands, FMO [Finance for Development Bank] and the sustainability funds of ASN Bank).

• 1. Corporate social responsibility: a global challenge for business2. Observing international rules of conduct3. Tension between observing international rules of conduct and local circumstances4. Corporate social responsibility in different political cultures5. Chain responsibility in an international context6. The contribution made by international companies to the local economy of developing countries7. The future of corporate social responsibility8. Ten key practical experiences Appendix 1 The 'Corporate Social Responsibility in an International Context' programmeAppendix 2 Main guidelines and standards for international corporate responsibility

Cramer offers practical advice on how multinationals, small or large, can strike a balance between meeting global and local stakeholder expectations in terms of their code of conduct, supply chain responsibility and contribution to the local economies in which they are operating. Using practical examples she presents a useful, easy to follow, step-by-step approach, applicable to any company. Chapter 7 outlines four world views on the future of CSR in an international context, emphasising either the global or the local perspective. A final summary chapter helps the busy reader to get a quick overview of the key learnings. A handy guide.