Barry P. Haynes is a chartered engineer and a chartered facilities management surveyor. He is a Principal Lecturer at Sheffield Hallam University, UK, and has 20 years of teaching and learning experience. Prior to this he has experience of working in both the private and public sectors. His research interests include workplace productivity and corporate real estate management.Nick Nunnington is currently a Visiting Professor of Corporate Real Estate at Nottingham Trent University, UK, a part-time lecturer at the Hanzehogeschool Groningen University of Applied Sciences, the Netherlands, and a consultant in real estate curriculum design with more than 20 years of experience teaching and designing real estate curriculums internationally. He is co-author of Income Approach to Property Valuation, published by Routledge.Timothy Eccles is Course Leader in Real Estate at Nottingham Trent University, UK. With over 25 years of teaching experience, he has been involved in designing, managing and running construction and real estate courses from foundation degree through to doctoral level. He has most recently published benchmarks and best practice advice on commercial service charges and is co-author of a property economics textbook.

• 1. The Cream Context2. Positon: Understanding the business environment3. Purpose: How company and corporate strategies can be aligned4. Paradigm: How a company aligns its real estate with its culture, mission and values5. Processes: How real estate can support business processes, activities and work styles6. Procurement: Selecting appropriate real estate options that support the strategic and financial requirements of the corporate occupier7. Place: Selecting appropriate locations, buildings and configurations8. People: The importance of the interaction between people and real estate9. Planet: How CREAM can integrate sustainability, responsibility and governance10. Performance: How to measure and benchmark the performance of corporate real estate11. Productivity: How CREAM can support improved business productivityCase StudiesCase Study 1: A Sectoral view of CREAM: TMT Case Study 2: Implementing Activity Based Working Case Study 3: Activity based WorkplacesCase Study 4: Benchmarking key CREAM components Case Study 5: Integrating Sustainability into CREAM practiceCase Study 6: CREAM in the Public SectorCase Study 7: Coworking: JustCo Case Study SingaporeCase Study 8: Workplace Transformation: Nokia connecting people Case Study 9: Headquarter reconfiguration: The Hong Kong Jockey Club

Barry P. Haynes is a chartered engineer and a chartered facilities management surveyor. He is a Principal Lecturer at Sheffield Hallam University, UK, and has 20 years of teaching and learning experience. Prior to this he has experience of working in both the private and public sectors. His research interests include workplace productivity and corporate real estate management.Nick Nunnington is currently a Visiting Professor of Corporate Real Estate at Nottingham Trent University, UK, a part-time lecturer at the Hanzehogeschool Groningen University of Applied Sciences, the Netherlands, and a consultant in real estate curriculum design with more than 20 years of experience teaching and designing real estate curriculums internationally. He is co-author of Income Approach to Property Valuation, published by Routledge.Timothy Eccles is Course Leader in Real Estate at Nottingham Trent University, UK. With over 25 years of teaching experience, he has been involved in designing, managing and running construction and real estate courses from foundation degree through to doctoral level. He has most recently published benchmarks and best practice advice on commercial service charges and is co-author of a property economics textbook.

• 1. The Cream Context2. Positon: Understanding the business environment3. Purpose: How company and corporate strategies can be aligned4. Paradigm: How a company aligns its real estate with its culture, mission and values5. Processes: How real estate can support business processes, activities and work styles6. Procurement: Selecting appropriate real estate options that support the strategic and financial requirements of the corporate occupier7. Place: Selecting appropriate locations, buildings and configurations8. People: The importance of the interaction between people and real estate9. Planet: How CREAM can integrate sustainability, responsibility and governance10. Performance: How to measure and benchmark the performance of corporate real estate11. Productivity: How CREAM can support improved business productivityCase StudiesCase Study 1: A Sectoral view of CREAM: TMT Case Study 2: Implementing Activity Based Working Case Study 3: Activity based WorkplacesCase Study 4: Benchmarking key CREAM components Case Study 5: Integrating Sustainability into CREAM practiceCase Study 6: CREAM in the Public SectorCase Study 7: Coworking: JustCo Case Study SingaporeCase Study 8: Workplace Transformation: Nokia connecting people Case Study 9: Headquarter reconfiguration: The Hong Kong Jockey Club

Barry P. Haynes is a chartered engineer and a chartered facilities management surveyor. He is a Principal Lecturer at Sheffield Hallam University, UK, and has 20 years of teaching and learning experience. Prior to this he has experience of working in both the private and public sectors. His research interests include workplace productivity and corporate real estate management.Nick Nunnington is currently a Visiting Professor of Corporate Real Estate at Nottingham Trent University, UK, a part-time lecturer at the Hanzehogeschool Groningen University of Applied Sciences, the Netherlands, and a consultant in real estate curriculum design with more than 20 years of experience teaching and designing real estate curriculums internationally. He is co-author of Income Approach to Property Valuation, published by Routledge.Timothy Eccles is Course Leader in Real Estate at Nottingham Trent University, UK. With over 25 years of teaching experience, he has been involved in designing, managing and running construction and real estate courses from foundation degree through to doctoral level. He has most recently published benchmarks and best practice advice on commercial service charges and is co-author of a property economics textbook.

• 1. The Cream Context2. Positon: Understanding the business environment3. Purpose: How company and corporate strategies can be aligned4. Paradigm: How a company aligns its real estate with its culture, mission and values5. Processes: How real estate can support business processes, activities and work styles6. Procurement: Selecting appropriate real estate options that support the strategic and financial requirements of the corporate occupier7. Place: Selecting appropriate locations, buildings and configurations8. People: The importance of the interaction between people and real estate9. Planet: How CREAM can integrate sustainability, responsibility and governance10. Performance: How to measure and benchmark the performance of corporate real estate11. Productivity: How CREAM can support improved business productivityCase StudiesCase Study 1: A Sectoral view of CREAM: TMT Case Study 2: Implementing Activity Based Working Case Study 3: Activity based WorkplacesCase Study 4: Benchmarking key CREAM components Case Study 5: Integrating Sustainability into CREAM practiceCase Study 6: CREAM in the Public SectorCase Study 7: Coworking: JustCo Case Study SingaporeCase Study 8: Workplace Transformation: Nokia connecting people Case Study 9: Headquarter reconfiguration: The Hong Kong Jockey Club