Häftad, Engelska, 2011
Del i serien Routledge Communication Series
Corporate Public Relations
A New Historical Perspective
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Beskrivning
This volume presents a historical and objective overview of the field of public relations in the past century. It discusses some of the landmark cases in public relations, critiques the philosophies of innovators such as Ivy Lee and Edward Bernays, and explores how corporate public relations has affected economic and political trends. The author concludes by offering long-term alternatives for the future of public relations valuable to both practitioners and corporate executives.
Produktinformation
- Utgivningsdatum: 2011-02-12
- Mått: 152 x 229 x 11 mm
- Vikt: 350 g
- Format: Häftad
- Språk: Engelska
- Serie: Routledge Communication Series
- Antal sidor: 190
- Förlag: Taylor & Francis Ltd
- ISBN: 9780415515498
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Recensioner i media
"... a scholarly, thoughtful reassessment of the profession of public relations -- as this book is -- doesn't come along very often, so it should be read and studied by anyone doing business in America today."—Public Relations Quarterly"...offers a much needed challenge to the conventional approach to public relations. It is ripe with history and insights for all those interested in public relations and public affairs."—George PearsonDirector of Public Affairs, Koch Industries
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