Corporate Entrepreneurship: How to Create a Thriving Entrepreneurial Spirit Throughout Your Company

Robert D. Hisrich is the Bridgestone Chair of International Marketing and Director of the Global Management Center and International Programs at the College of Business Administration at Kent State University. He holds a B.A. from DePauw University and an M.B.A. and PhD from the University of Cincinnati. In 2021, he was named in the top 2 percent of scientists in the world in business and economics in a survey published by Stanford University. Professor Hisrich’s research pursuits are focused on entrepreneurship and venture creation: entrepreneurial ethics, corporate entrepreneurship, women and minority entrepreneurs, venture financing, and global venture creation. He teaches courses and gives seminars in these areas. His interest in global management and entrepreneurship resulted in two Fulbright Fellowships in Budapest and Hungary, honorary degrees from Chuvash State University (Russia) and University of Miskolc (Hungary), and being a visiting faculty member in universities in Austria, China, Australia, Ireland, and Slovenia. Professor Hisrich serves on the editorial boards of several prominent journals in entrepreneurial scholarship, is on several boards of directors, and is author or coauthor of over 300 research articles appearing in journals such as Journal of Marketing, Journal of Marketing Research, Journal of Business Venturing, Academy of Management Review, and Entrepreneurship Theory and Practice. Professor Hisrich has authored or coauthored 45 books or their editions, including Entrepreneurial Marketing, Entrepreneurial Finance, Effective Entrepreneurial Management, Small Business Solutions, International Entrepreneurship: Starting, Developing and Managing a Global Venture (3rd edition), and Technology Entrepreneurship: Value Creation, Protection, and Capture (2nd edition).

• Chapter 1: Entrepreneurship versus Intrapreneurship (Corporate Entrepreneurship)Chapter 2: Behavioral Aspects of Corporate EntrepreneurshipChapter 3: Formatting and Managing the Corporate Entrepreneurship ProcessChapter 4: Locating the Venture in the OrganizationChapter 5: Identifying, Evaluating, and Selecting OpportunityChapter 6: Developing the Business PlanChapter 7: Selecting, Evaluating, and Compensating Venture ManagementChapter 8: Organizing the VentureChapter 9: Funding the Venture: The Internal Venture Capital UnitChapter 10: Controlling the VentureChapter 11: The Internal Politics of VenturingChapter 12: Lessons for the Future: Working up Corporate Entrepreneurship in Your Organization