Corporate Cancel Culture and Brand Boycotts

Angeline Close Scheinbaum (PhD, University of Georgia) is a scholar of consumer behavior and integrated brand promotion with a focus on contexts of sport and e‑commerce/social media. Within branding, she measures event sponsorships and their economic impact, fanbase psychographics and behavior, consumer brand perception, and experiential marketing effects. She has worked with global brand sponsors such as Ford, Dodge, Volkswagen, Suzuki, Mazda, and Lexus. Dr. Scheinbaum is co‑author or editor of Advertising & Integrated Brand Promotion, Consumer Behavior Knowledge for Effective Sports and Event Marketing, Online Consumer Behavior: Theory and Research in Advertising, Social Media, and E‑Tail, The Dark Side of Social Media: A Consumer Psychology Perspective, and The Darker Side of Social Media: Consumer Psychology and Mental Health.

• PART 1: Cancelling Cancel Culture: How it Can Hurt People, Brands, and Sport Organizations 1. Corporate Cancel Culture: A Framework of Dimensions of Moral Cognition in Cancel Culture and a Catalog of Corporate Cancellation Events 2. Cancel Culture for Human Brands and Firms: Punishment versus Accountability 3. Dark Side of Social Media: Cancel Culture in Sports Organizations PART 2: Misinformation and Social Media: How Coordinated Influence Operations Use Social 4. Paths to Influence: How Coordinated Influence Operations Affect the Prominence of Ideas 5. The Spread of Misinformation and Its Potential Threats: A Motivational Theory Approach PART 3: Influencers and Memes: How Even the Fun Aspect of Social Media has Downsides for Brands and Societal-Well Being 6. The Dark Side of Social Media Influencers for Brands 7. The Dark Side of Social Media Livestream for Brands and Profits 8. The Dark Side of Memes for Brands and Society

“With the increasing relevance of social media in the business world today,understanding ‘corporate cancel culture’ is extremely important to maintainingrelevancy. As social media continues to evolve, considering consumerperceptions of companies through the lens of social media is critical for upholdingand protecting reputation, managing public relations and guidingleadership decisions. Companies and social media users who wish to preservetheir brands would be wise to read this book.”Wendy York, Dean, Wilbur O. and Ann Powers, College of Business, Clemson University“This research‑based book examines ‘corporate cancel culture’ and how itaffects brands and business. Chapters on misinformation, cancel culture, thedark side of memes, and issues with livestream social media shopping providea modern take for marketers and social media users alike.”Jonah Berger, Wharton School Professor and bestselling author of The Catalyst and Contagious