Dr. Kalyan C. Kankanala is an accomplished intellectual property attorney and Managing Partner of BananaIP Counsels. He has contributed significantly to copyright progress in India through his professional work, published books and articles, and policy engagement, with a focus on the creative and business dimensions of copyright law. In this book, he draws from his experience of advising creators, businesses, publishers, media houses, and technology-driven enterprises on copyright protection, licensing, enforcement, and commercial use. Dr. Kalyan holds a PhD in Intellectual Property Law from National Law School of India University (NLSIU), Bangalore, India, and an LLM from UNH School of Law, USA.