Content Analysis

Roberto Franzosi (PhD at Johns Hopkins, 1981) works at the intersection of sociology, history, linguistics, rhetoric, and computer science. He is working on two major projects: the rise of Italian fascism (1919–1922) and Georgia lynchings (1875–1935). To carry out these projects, based on thousands of newspaper articles, he has developed a computer-assisted approach to text (Quantitative Narrative Analysis, QNA), a software (PC-ACE), and has now moved to fully automated, computational linguistic approaches to text. He has published several books: Tropes and Figures (Routledge, 2017); Quantitative Narrative Analysis (SAGE, 2010); Content Analysis (4 vols; SAGE, 2008); From Words to Numbers: Narrative, Data, and Social Science (CUP, 2004); The Puzzle of Strikes (CUP, 1995). Among recent articles are “Content Analysis” in Routledge Handbook of Language and Politics, edited by Wodak and Forchtner (Routledge, 2017) and “A Third Road to the Past? Historical Scholarship in the Age of Big Data” in Historical Methods (2018).

• Volume OneWhat Is Content Analysis? Defining the Methodological Playing FieldPART ONE: INTRODUCTION: CONTENT ANALYSIS - A QUANTITATIVE TECHNIQUEWhy Be Quantitative? - Harold D LasswellPART TWO: THE PRECURSORSThe Content of Radio Programs, 1925-1935 - W AlbigMethods for Analyzing the Content of Motion Pictures - E DaleHow America Became Belligerent - H S FosterA Quantitative Study of War NewsPART THREE: THE TAKE-OFF PERIOD: SETTING THE METHODOLOGICAL STANDARDSA Co-Efficient of Imbalance for Content Analysis - Irving L Janis and Raymond H FadnerThe Reliability of Content Analysis Categories - Abraham Kaplan and Joseph M GoldsenContent Analysis and the Theory of Signs - Abraham KaplanThe Technique of Symbol Analysis (Content Analysis) - Harold D LasswellAnalyzing the Content of Mass Communication - Harold D LasswellA Brief IntroductionOn Content Analysis - Nathan Leites and Ithiel de Sola PoolThe Feasibility of the Use of Samples in Content Analysis - Alexander MintzPART FOUR: FURTHER METHODOLOGICAL ISSUESTraditional, Interpretive and Reception-Based Content Analysis - A AhuviaImproving the Ability of Content Analysis to Address Issues of Pragmatic and Theoretical ConcernEthnographic Content Analysis - David AltheideQuantitative and Qualitative Approaches to Content Analysis - Alexander L George Reliability in Coding Open-Ended Data - D J Hruschka et alLessons Learned from HIV-Behavioral ResearchReliability in Content Analysis - K KrippendorfSome Common Misconceptions and RecommendationsReliability in Cross-National Content Analysis - J Peter and E LaufMeasurement Models for Content Analysis - R P WeberVolume TwoRefining the Playing Field: Methodological AdvancesPART FIVE: AUTOMATED AND STATISTICAL APPROACHES TO TEXTBecoming a Nazi - Peter S Bearman and Katherine StovelModels for Narrative NetworksIntegrated Data for Events Analysis (IDEA) - D Bond et alAn Event Typology for Automated Events Data DevelopmentTextual Statistics - France Guerin-PaceAn Exploratory Tool for the Social SciencesComputerized Measurement of the Content Analysis of Natural Language for Use in Biomedical and Neuropsychiatric Research - Louis A Gottsclnalk and Robert BechtelEstimating Policy Positions from Political Texts - Michael Laver and John GarryMarks of Distinction - J Z NamenwirthAn Analysis of British Mass and Prestige Newspaper EditorialsThe Construction of Categories for Content Analysis Dictionaries - Philip J Stone et alPART SIX: LINGUISTIC-BASED APPROACHESNarrative Explanation - Peter AbellAn Alternative to Variable-Centred Explanation?Coding Choices for Textual Analysis - Kathleen CarleyA Comparison of Content Analysis and Map AnalysisFrom Words to Numbers - Roberto FranzosiA Generalized and Linguistics-Based Coding Procedure for Collectiing Event-Data from NewspapersLinguistics Foundations for a Theory of Content Analysis - David G HaysModeling Event Structures - David R HeiseToward the Integration of Content Analysis and General Methodology - John Markoff, Gilbert Shapiro and Sasha WeitmanOther Than Counting Words - Carl W RobertsA Linguistic Approach to Content AnalysisLinguistics and Content Analysis - Sol Saporta and Thomas A SebeokVolume ThreeApplications: A Focus on Mass MediaA Content Analysis of Content Analyses - D Riffe and A FreitagTwenty-Five Years of Journalism QuarterlyPART SEVEN: THE PRESS, THE MEDIA AND THE NEWSClass, Gender and RacePoverty as We Know It - R A Clawson and R TriceMedia Portrayals of the PoorEducation, Employers and Class Mobility - M Jackson, J H Goldthorpe and C MillsBlack Invisibility, the Press and the Los Angeles Riot - P B Johnson, D O Sears and J B McConahayCultural Standards of Attractiveness - C Law and M P LabreA 30-Year Look at Changes in Male Images in MagazinesA Longitudinal Content Analysis of Sexual Violence in the Bestselling Erotic Magazines - N M Malamuth and B SpinnerWar and Social ProtestMedia Discourse and Public Opinion on Nuclear War - William A Gamson and Andre ModiglianiPhotographic Coverage during the Persian Gulf and Iraqi Wars in Three U S Newspapers - C King and P M LesterInternational Press Coverage of East German Protest Events, 1989 - Carol MuellerFraming the NATO Air Strikes on Kosovo across Countries - J YangComparison of Chinese and U S Newspaper CoverageHealthHealth-Related Content in Prime-Time Television Programming - C Byrd-Bredbenner, M Finckenor and D GrassoA Content Analysis of Alcohol Portrayal and Drinking in British Television Soap Operas - A Furnham et alReligionHow Religious Is Religious Television Programming? - R Abelman and K NeuendorfNewspaper Coverage of Fundamentalist Christians, 1980-2000 - P A Kerr and P MoyScienceLong-Term Trends in the Representations of Science across the Iron Curtain - M W Bauer et alBritain and Bulgaria, 1946-95Content Analysis of New York Times Coverage of Space Issues for the Year 2000 - F Clark and D L IllmanPART EIGHT: THE WEB AND THE INTERNETGlobal Activism in ′Virtual Space′ - Tetyana Pudrovska and Myra Marx FerreeThe European Women′s Lobby in the Network of Transnational Women′s NGOs on the WebHyperlinking as Gatekeeping - D DimitrovaOnline Newspaper Coverage of the Execution of an American TerroristWho Do You Think You Are? Personal Home Pages and Self-Presentation on the World Wide Web - J R DominickThe Microscope and the Moving Target - S J McMillanThe Challenge of Applying Content Analysis to the World Wide WebInteractive Disaster Communication on the Internet - M J PaulA Content Analysis of 64 Disaster Relief Home PagesRemembering Our Shared Past - C B SchwalbeVisually Framing the Iraq War on U S News WebsitesVolume FourFrom Advertising to Protest and Violence: Extending the Range of ApplicationsPART NINE: ADVERTISINGIn the Pages of Ms - J H Ferguson, P J Kreshel and S F TinkhamSex Role Portrayals of Women in AdvertisingSex-Role Stereotyping in Television Commercials - A Furnham and T MakA Review and Comparison of 14 Studies Done on Five Continents over 25 YearsSex Roles in Advertising - M C GillyA Comparison of Television Advertisements in Australia, Mexico and the United StatesThe Portrayal of Blacks in Magazine Advertisements - R Humphrey and H SchumanImages on Women in General Interest and Fashion Magazine Advertisements from 1955 to 2002 - K LindnerIntertwining of Campaign News and Advertising - Y MinThe Content and Electoral Effects of Newspaper Ad WatchesContent Analysis as a Predictive Methodology - J L Naccarato and K NeuendorfRecall, Readership and Evaluations of Business-to-Business Print AdvertisingThe Informational Content of Cigarette Advertising - D J Ringold and J Calfee1926-1986A Cross-Cultural Study of Political Advertising in the United States and Korea - J Tak, L Lee Kaid and S LeePART TEN: CULTURERace and Gender in Music Videos - J D Brown and K CampbellThe Same Beat but a Different DrummerAmerican Character and the American Novel - W GriswoldAn Expansion of Reflection Theory in the Sociology of LiteraturePetitions and Prayers - E Katz et alA Content Analysis of Persuasive AppealsCulture and Conflict - B Pescosolido, E Grauerholz and Melissa MilkieThe Portrayals of Blacks in U S Children′s Picture Books through the Mid and Late 20th CenturyPART ELEVEN: POLITICAL DISCOURSEOld Right or New Right? The Ideological Positioning of Parties of the Far Right - A ColePutting Parties in Their Place - Matthew J Gabel and John D HuberInferring Party Left-Right Ideological Positions from Party Manifestos DataVerbal Shifts in the American Presidency - J W ProthroA Content AnalysisFraming European Politics - H A Semetko and P M ValkenburgA Content Analysis of Press and Television NewsPART TWELVE: PROTEST AND VIOLENCE: APPLICATIONS OF LINGUISTICS-BASED TECHNIQUESPeasants Protest - J MarkoffThe Claims of Lord, Church and State in the Cahiers de Doleances of 1789The Return of the Actor - Roberto FranzosiInteraction Networks among Social Actors during Periods of High Mobilization (Italy, 1919-1922)