Contemporary Strategic Business Transformation

Sourav Kumar Das, PhD, is an Assistant Professor of Accounting and Finance at the International School of Business and Media Kolkata, India. Prior to joining at ISB&M Kolkata, he worked at iLEAD, Kolkata, and Adamas University, Kolkata. He completed his doctoral research at the Department of Commerce of University of Calcutta and MCom and MPhil degrees at the University of Calcutta. He has also cleared UGC-NET in Commerce. He has published more than 30 research articles and book chapters in leading national and international journals of repute. Dr. Das has also been associated as editor, associate editor, and journal reviewer for several publications from publishers including IGI Global, Apple Academic Press, Taylor & Francis, etc. He has also presented research papers at different national and international conferences in India and Bangladesh. His key areas of interest are taxation, cost and management accounting and investment management. He has more than nine years of teaching experience at different reputed colleges in Kolkata, India.Nilanjan Ray, PhD, is an Associate Professor in the Department of Management Studies at JIS University, West Bengal, India. Prior joining to JIS University, Dr. Ray was at the Institute of Leadership Entrepreneurship and Development as Associate Professor and Head of Department with additional responsibility as Director of Internal Quality Assurance Cell (IQAC). Prior to that, he was affiliated with Adamas University as Associate Professor of Marketing Management and Centre Coordinator for Research in Business Analytics in the Department of Management of the School of Business and Economics, West Bengal, India. He has more than 14 years of teaching and six years of research experience. He has supervised and awarded three doctoral scholars and guided around 56 postgraduate students projects also. Dr. Ray has published over 100 research papers in reputed national and international refereed and peer-reviewed journals and proceedings and 13 edited research handbooks from Springer, IGI-Global USA, and Apple Academic Press/CRC Press (A Taylor & Francis Group), USA. He has obtained one patent from Germany and two copyrights from India. He is also a reviewer and editorial board member for several journals. Dr. Ray has organized several faculty development programs, national and international conferences, and management doctoral colloquiums. Dr. Ray has earned a certified Accredited Management Teacher Award from the All India Management Association, New Delhi, India. He has earned the degrees of PhD (Mktg); MCom (Mktg); MBA (Mktg); and STC FMRM (IIT-KGP).Nadia Adnan, PhD, is an accomplished Assistant Professor in Management at Prince Mohammad Bin Fahad University, Saudi Arabia, and she was a visiting researcher at Qatar University. Dr. Adnan has published her work in Q1 journals with ABDC and ABS rankings, focusing on consumer behavior, sustainability, and strategy. She has an extensive citation count of over 2500. With a proven track record of securing funding from prestigious sources, she is committed to advancing knowledge through impactful research and teaching. She holds a PhD in Marketing Management from Universiti Teknologi PETRONAS. She is also recognized in the Top 2% of Scientists in the World by Stanford. She received a postdoctoral degree from Cornell University, New York, USA, and also secured a postdoctoral opportunity under the Erasmus Mundus program in the University of Life Sciences Prague, Czech Republic.Indrajit Ghosal, PhD, is an Associate Professor at the School of Management & Commerce, Brainware University, Barasat, Kolkata, India. He was formerly an Associate Professor of Computer Science and Engineering at Poornima University, Jaipur, India. He was awarded a FRPM and has more than 16 years of teaching experience. He has published over 60 research papers in international journals and holds six patents. He has presented papers and case studies at many international and national conferences and is the author of several books and book chapters. He serves as an editor for more than eight books soon to be published by CRC-Taylor & Francis, Emerald, Wiley, Routledge, Bentham Science, Nova Science, etc. He has been an invited keynote speaker, resource person, and chairperson at many universities and colleges and is a member of numerous professional societies. Three PhD scholars and four MPhil scholars under his supervision have been awarded their degrees. He is also a reviewer for several journals. As a keynote speaker, resource person, and chairperson, he has been invited to over 30 conferences, workshops, and seminars. He is associated as a PhD examiner as well. He is a member of various international associations. His area of research is digital marketing, consumer behavior, online marketing, entrepreneurship, and e-commerce.

• Preface 1. Role of Artificial Intelligence in Combatting Climate Change Through Green Intellectual Property Rights 2. The Impact of Machine Learning and Artificial Intelligence on Strategic Management in Contemporary Organizations 3. Humans Versus Hyper Humans: Heading Towards a Technopocene Planetary Existence 4. Interplay of Environmental Perspectives and Artificial Intelligence (AI): Managing Strategic and Ethical Challenges 5. Digital Adaptation in the Educational Sector in the Post-Covid-19 Scenario: Evidence from India and Europe 6. A Strategic Framework for Artificial Intelligence in Marketing 7. Optimizing Neural Network for Efficient Solution of Mathematical Optimization Problems 8. Deepfake Dystopia: A Critical Analysis of Unethical AI Implementation Across New Media 9. The Convergence of Law and Artificial Intelligence: An Exploration of Their Intersection 10. Analytics at Play: A Study on Indian Premier League (IPL) Data 11. Digitalization of Banks: A Global Perspective Index