Contemporary Rhetorical Theory, Second Edition

Mark J. Porrovecchio, PhD, is Director of Forensics and Associate Professor in the Department of Speech Communication at Oregon State University. He studies pragmatism and the history of speech communication and rhetoric. His work has appeared in the Western Journal of Communication, Etica & Politica, and Transactions of the Charles S. Peirce Society. Dr. Porrovecchio is the editor of Reengaging the Prospects of Rhetoric and author of F. C. S. Schiller and the Dawn of Pragmatism.Celeste Michelle Condit, PhD, is Distinguished Research Professor in the Department of Communication Studies at the University of Georgia. She studies rhetorical theory and criticism, especially in the areas of feminism, racism, rhetoric of science (genetics), and health communication, and has served as coeditor of the journals Women's Studies in Communicationand Critical Studies in Media Communication. Dr. Condit is a National Communication Association Distinguished Scholar.

• Introduction, Mark J. Porrovecchio & Celeste Michelle ConditI. What Can a “Rhetoric” Be?Toward a Sophistic Definition of Rhetoric, John PoulakosStatus, Marginality, and Rhetorical Theory, Robert HarimanThe Habitation of Rhetoric, Michael LeffText, Context, and the Fragmentation of Contemporary Culture, Michael Calvin McGee Practicing the Arts of Rhetoric: Tradition and Invention, Thomas FarrellBeyond Persuasion: A Proposal for an Invitational Rhetoric, Sonja K. Foss & Cindy L. GriffinDigital Rhetoric: Toward an Integrated Theory, James P. ZappenII. Rhetoric and EpistemologyOn Viewing Rhetoric as Epistemic, Robert L. ScottKnowledge, Consensus, and Rhetorical Theory, Thomas FarrellRhetorical Perspectivism, Richard A. Cherwitz & James W. HikinsRhetoric and Its Double: Reflections of the Rhetorical Turn in the Human Sciences, Dilip Parameshwar GaonkarWhat Do You Mean, Rhetoric is Epistemic?, William D. HarpineIII. The Evolution of the Rhetorical SituationThe Rhetorical Situation, Lloyd F. BitzerThe Myth of the Rhetorical Situation, Richard E. VatzRethinking the Rhetorical Situation from within the Thematic of Différance, Barbara A. BieseckerUnframing Models of Public Distribution: From Rhetorical Situation to Rhetorical Ecologies, Jenny EdbauerIV. Perspectives on PublicsThe Personal, Technical, and Public Spheres of Argument: A Speculative Inquiry in the Art of Public Deliberation, G. Thomas GoodnightNarration as Human Communication Paradigm: The Case of Public Moral Argument, Walter R. FisherCrafting Virtue: The Rhetorical Construction of Public Morality, Celeste Michelle ConditThe Polis as Rhetorical Community, Carolyn R. MillerPublics and Counterpublics (abbreviated version), Michael WarnerPublic Identity and Collective Memory in U.S. Iconic Photography: The Image of “Accidental Napalm,” Robert Hariman & John Louis LucaitesV. The Persistence of Persona(e) in Rhetorical TheoryThe Second Persona, Edwin BlackThe Third Persona: An Ideological Turn in Rhetorical Theory, Philip WanderThe Null Persona: Race and the Rhetoric of Silence in the Uprising of '34, Dana L. CloudPink Herring and the Fourth Persona: J. Edgar Hoover's Sex Crime Panic, Charles E. Morris IIIVI. Rhetoric and the Problems of Political ChangeThe Rhetoric of Women's Liberation: An Oxymoron, Karlyn Kohrs CampbellThe “Ideograph”: A Link Between Rhetoric and Ideology, Michael Calvin McGeeConstitutive Rhetoric: The Case of the Peuple Québécois, Maurice CharlandCritical Rhetoric: Theory and Praxis, Raymie E. McKerrowCritical Rhetoric as Political Discourse, John M. MurphyImagining in the Public Sphere, Robert AsenVII. Rhetoric and the Mass MediaBurke's Representative Anecdote as a Method in Media Criticism, Barry BrummettThe Rhetorical Limits of Polysemy, Celeste Michelle ConditPranking Rhetoric: “Culture Jamming” as Media Activism, Christine HaroldA Virtual Death and a Real Dilemma: Identity, Trust, and Community in Cyberspace, John W. JordanAn Epideictic Dimension of Symbolic Violence in Disney’s Beauty and the Beast: Inter-Generational Lessons in Romanticizing and Tolerating Intimate Partner Violence, Kathryn M. OlsonVIII. Alternatives to the Rhetorical TraditionCultures of Discourse: Marxism and Rhetorical Theory, James Arnt AuneDisciplining the Feminine, Carole Blair, Julie R. Brown, & Leslie A. BaxterPostcolonial Interventions in the Rhetorical Canon: An “Other” View, Raka ShomeRefiguring Fantasy: Imagination and Its Decline in U.S. Rhetorical Studies, Joshua Gunn Pure Persuasion: A Case Study of Nüshu or “Women’s Script” Discourses, Lin-Lee LeeEpilogue: Contributions from Rhetorical Theory, Mark J. Porrovecchio & Celeste Michelle Condit

"The treasure trove of thematically grouped essays that I found so useful in the first edition is now supplemented by reflections on the digital environment, changing cultural practices, and evolving intellectual interests. This book is just the right anchor for a course designed to encourage graduate students or advanced undergraduates to think seriously about the possibilities of rhetoric. I relish the thought of using it for that purpose."--John Lyne, PhD, Department of Communication, University of Pittsburgh"For anyone interested in rhetorical theory, the revised second edition of this reader is simply a 'must have.' The second edition still contains the indisputable classics of rhetorical theory, but now also covers pertinent present-day topics: digital rhetoric, invitational rhetoric, cyberspace, and social media. The book keeps the tradition of rhetorical theory alive while helping students, as well as scholars, to pursue new directions."--Jens E. Kjeldsen, PhD, Department of Information Science and Media Studies, University of Bergen, Norway; President, Rhetoric Society of Europe"The book is organized around recurring problems and topics in rhetorical theory, which departs from the more conventional way of organizing readers around particular theorists. I have always liked the topical approach; it helps students see how rhetorical theory is constructed to solve specific problems, as well as how certain questions and concerns persist across decades."--J. David Cisneros, PhD, Department of Communication, University of Illinois at Urbana-Champaign -A comprehensive source book for libraries serving advanced undergraduate and graduate students in rhetoric and communication….Highly recommended. Upper-division undergraduates through faculty.--Choice Reviews, 2/1/2017