Contemporary Research Methods in Hospitality and Tourism

Dr. Fevzi Okumus is the CFHLA Preeminent Chair Professor within the Hospitality Services Department at the University of Central Florida’s Rosen College of Hospitality Management, USA.Dr. S. Mostafa Rasoolimanesh is an Associate Professor and Director of Centre for Research and Innovation in Tourism (CRiT), at the Faculty of Social Sciences and Leisure Management, Taylor's University, Malaysia.Dr. S. Jahani is a data scientist and tourism and hospitality scholar. She leverages her data science expertise as a statistician and graduate faculty in the College of Community Innovation and Education at the University of Central Florida as well as a Research Fellow at Orblytics LLC, USA.

• Chapter 1. Introduction; Fevzi Okumus, S. Mostafa Rasoolimanesh, and Shiva JahaniChapter 2. Contemporary Research Paradigms & Philosophies; Martin J Gannon, Babak Taheri, and Jaylan AzerChapter 3. Procedural ethics vs. Being ethical: A critical appraisal; Fathimath Shiraani, Ismail Shaheer, and Neil CarrChapter 4. Get on Task: A Pragmatic Tutorial on Planning and Conducting a Systematic Literature Review; Bernhard F. Bichler, Tanja Petry, Andreas Kallmuenzer, and Mike PetersChapter 5. Bibliometric Studies in the Hospitality and Tourism Field: A Guide for Researchers; Carles Mulet-Forteza, Juanabel Genovart-Balaguer, and Patricia Horrach-RossellóChapter 6. Embedded Questions in Online Survey Email Invitations: The Impact on Response Rate and Quality; Cihan Cobanoglu, Luana Nanu, Olena Ciftci, Katerina Berezina, and Muhittin CavusogluChapter 7. Designing Good Survey Studies; Sara DolnicarChapter 8. Publishing Experimental Research in Hospitality and Tourism: Some Key Insights; Lawrence Hoc Nang FongChapter 9. Conducting a Systematic Qualitative Content Analysis in Hospitality and Tourism Research; Anna M. Stalmirska and Raquel CamprubíChapter 10. The Use of Qualitative Content Analysis in Hospitality and Tourism; Kadir ÇakarChapter 11. Reflections of a Qualitative Researcher: Structuring a Qualitative Research Methodology - An Illustration from a PhD Thesis; Zilmiyah KambleChapter 12. Experience Sampling Method in a Qualitative Study of Tourists’ Smartphone Use; Micol MieliChapter 13. Ethnography Explained: Towards Conducting, Analyzing, and Writing an Ethnographic Narrative; Edwin N. TorresChapter 14. Abductive Thematic Analysis in Hospitality and Tourism Research; Barbara TomasellaChapter 15. The Comparison-Based Case-Study Approach in Hospitality and Tourism Research; Emine Cihangir and Mehmet ŞeremetChapter 16. Action Research in Hospitality and Tourism Research; Denise O’Leary and David CoghlanChapter 17. Applying Grounded Theory in Hospitality and Tourism Research: Critical Reflections; Siamak Seyfi and C. Michael HallChapter 18. What’s Past is Prologue: Oral History’s Offer to Hospitality and Tourism Research; J. M. Trapp-Fallon and V. Lo IaconoChapter 19. Conclusions; S. Mostafa Rasoolimanesh, Shiva Jahani, and Fevzi Okumus

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