Consumption and Gender in Southern Europe since the Long 1960s

Kostis Kornetis is Assistant Professor at the Center for European and Mediterranean Studies at New York University, USA. He is the author of Children of the Dictatorship: Student Resistance, Cultural Politics and the “Long 1960s” in Greece (2013).Eirini Kotsovili is Lecturer at the Hellenic Studies Centre at Simon Fraser University, Canada.Nikolaos Papadogiannis is Teaching Fellow at the University of St. Andrews, UK. He is the author of the book, Militant Around the Clock? Left-Wing Youth Politics, Leisure, and Sexuality in Post-Dictatorship Greece, 1974-1981 (2015).

• List of illustrationsList of contributorsAcknowledgmentsTransliterationPreface - Guya Accornero (University Institute of Lisbon, Portugal)Introduction - Kostis Kornetis, Eirini Kotsovili, Nikolaos PapadogiannisPART ONEConsumption and Gender in Dictatorship and Disciplined Democracy1. Gendering Touristic Spain, 1950s - 1970s - Moritz Glaser (University of Kiel, Germany)2. Basque National Identities, Youth Culture and Gender in the 1960s: Beyond the Farmhouse and the Ye-Yé - Amaia Lamikiz Jauregiondo (European University Institute, Italy)3. Consumerism, Gender Diversity and Moralization of Sexuality in the Iberian 1960s - Rosa M. Medina-Domenech (University of Granada, Spain) and Richard Cleminson (University of Leeds, UK)4. Gender and Consumer Behavior: A Portrait of Portugal in the 1960s - Inês Brasão (Polytechnic Institute of Leiria, Portugal)5. Tourism, Body and Seaside Recreational Practices in Postwar Greek Society until 1974 - Michalis Nikolakakis (Independent Scholar, Greece)PART TWOConsumption and Gender Through the Moment of Transition6. Representations of Sexuality and Gender in Portuguese Cinema During the Late Estado Novo and the Carnation Revolution - Érica Faleiro Rodrigues (Birkbeck, University of London, UK)7. The Spanish Housewives in Transition (1959-1980) - Elena Díaz Silva (University of Cologne, Germany)8. Documenting Post-Authoritarian Subcultures in the European South: The Cases of Pedro Almodóvar’s Pepi, Luci, Bom and Nikos Zervos’s Dracula of Exarchia - Kostis Kornetis (New York University, USA)9. ‘Naked Piazza’. Male (Homo)Sexualities, Masculinities and Consumer Cultures in Greece since the 1960s - Kostas Yannakopoulos (University of the Aegean, Greece)PART THREEConsumption and Gender Between the Transition to Democracy and the Financial Crisis of the 2010s10. Television Culture and Social Change in Post-revolutionary Portuga - Luís Trindade (Birkbeck, University of London, UK)11. Leafing through the 1980s in Portuguese Fashion Magazines - Giulia Bonali (Birkbeck University of London, UK)12. Consuming the Past as a Televisual Product: Gender and Consumption in Cuéntame cómo pasó/Tell Me How it Was - Abigail Loxham (University of Queensland, Australia)13. Audio-Visual Consumption in the Greek VHS Era: Social Mobility, Privatization and the VCR Audiences in the 1980s - Ursula-Helen Kassaveti (Aristotle University of Thessaloniki, Greece)14. Revisiting the Greek 1980s through the Prism of Crisis - Panagiotis Zestanakis (University of Crete, Greece)BibliographyIndex

This timely and ambitious volume provides a novel approach to the processes of democratization in Southern Europe, recognising the pitfalls of both under- or over-playing the parallels and connections between Greece, Portugal and Spain. A focus on consumer patterns provides an intelligent focus, while allowing for the gender(ed) politics of the transitions to come to the fore. The contributors include an impressively broad range of authors encompassing voices from diverse geographical, biographical and disciplinary backgrounds.