Guilty pleasures become serious virtues in Outka's transformative account of 'commodified authenticity,' that prodigy by which modernist culture gave us such things as gorgeous fakeries, original copies, and mass-produced purity. Modern art, modern commerce: in this brilliant book, the two reveal all their most delicious collaborations and all the mass benefits of mass culture. Consuming Traditions brings us the best of both worlds. It is the best kind of book-one that wholly rethinks early twentieth-century culture and discovers much new to love about it.