Consuming Global Images

Gary D. Rhodes is Professor of Media, Oklahoma Baptist University. He is the author of Emerald Illusions: The Irish in Early American Cinema (2012), The Perils of Moviegoing in America (2012), and The Birth of the American Horror Film (2018). He is a founding editor of Horror Studies: An Interdisciplinary Journal. Rhodes is also the writer-director of the documentary films Lugosi: Hollywood's Dracula (1997) and Banned in Oklahoma (2004). Robert Singer, Professor of Liberal Studies, CUNY Graduate Center [ret]. He received a Ph.D. from New York University in Comparative Literature. His areas of expertise include literary and film interrelations, interdisciplinary research in film history and aesthetics, and comparative studies. He is the ReFocus: American and International Film series co-editor for Edinburgh University Press. He has written and directed several independent short films and co-produced the animated film, Ulalume (2022). Among his more recent publications are Consuming Images: Film Art and the Television Commercial (EUP, 2020), co-authored with Gary Rhodes, and “A View from the Boardwalk: The W.P.A. New York City Guide and Coney Island Hypertext,” in Rewriting America: New Essays on the Federal Writers’ Project, ed. Sara Rutkowski, (2022).

• List of FiguresAcknowledgements Notes on the Contributors1. IntroductionRobert Singer and Gary D. Rhodes 2. And Now … A Cartoon From Our Sponsors: Examining the Narrative Form, Technique, and Evolution of European Animated Advertising Short FilmsWilliam J. Lorenzo3. Make Them Wait: Desire, Delay, and the Serial Gap in Television CommercialsMichael R. Soriano4. The Three Functions of the Commercial: Sensation, Emotion, and the Priming of Semantic Memory in Mobility EraManodip Chakraborty5. Branded: Native America and the Television CommercialGary D. Rhodes 6. “If You Really Want It, You Can”: The Adidas Torsion Ad as Heterotopia in 1990s RomaniaMonica Filimon7. Fellini’s Commercials: The Art of Complicitous SubversionFrank Burke8. Anderson and Martins: On Trains and Magic BoxesJosé Duarte9. “Not for the faint of heart”: Japanese Viral Marketing and Found Footage HorrorAlex Svensson10. “Tough-on-Crime” Political Advertisements as Home-Invasion Horror Short FilmsFielding Montgomery11. Woman-Smoke-Burn: Sensational Declension in Cigarette CommercialsRobert SingerIndex