Sally MacDonald is Manager of the Petrie Museum of Egyptian Archaeology, Institute of Archaeology, UCL and a Lecturer on its Museum Studies course. Michael Rice has worked extensively in the Middle East, particularly in the Arabian peninsular states, to several of which he has acted as an Adviser. He has been responsible for the creation, design and installation of museums in Bahrain and Saudi Arabia.

• Chapter 1 INTRODUCTION - TEA WITH A MUMMY: THE CONSUMER'S VIEW OF EGYPT'S IMMEMORIAL APPEAL, Michael Rice, MacDonald Sally; Chapter 2 'MUMMYMANIA' FOR THE MASSES - IS EGYPTOLOGY CURSED BY THE MUMMY'S CURSE?, Carter Lupton; Chapter 3 HOW TO STAGE AIDA, Jean-Marcel Humbert; Chapter 4 VICENT LLEÓ'S OPERTTA: LA CORTE DE FARAÓN, Covadonga Sevilla Cueva; Chapter 5 EGYPT IN HOLLYWOOD: PHARAOHS OF THE FIFTIES, Sam Serafy; Chapter 6 LOST IN TIME AND SPACE: ANCLENT EGYPT IN MUSEUMS, Sally MacDonald; Chapter 7 'ACQUISITIONS AT THE BRITISH MUSEUM, 1998', Julian Walker; Chapter 8 SELLING EGYPT: ENCOUNTERS AT KHAN EL-KHALILI, Fekri A. Hassan; Chapter 9 EGYPT'S PAST REGENERATED BY ITS OWN PEOPLE, Fayza Haikal; Chapter 10 WHAT DO TOURISTS LEARN OF EGYPT?, Okasha El Daly; Chapter 11 'WONDERFUL THINGS': PUBLISHING EGYPT IN WORLD AND IMAGE, Andrew Wheatcroft; Chapter 12 HIJACKED IMAGES: ANCIENT EGYPT IN FRENCH COMMERCIAL ADVERTISING, Bernadette Schnitzler; Chapter 13 ALTERNATIVE EGYPTS, Lynn Picknett, Clive Prince; Chapter 14 ANCIENT EGYPT ON THE SMALL SCREEN - FROM FACT TO FACTION IN THE UK, Tim Schadla-Hall, Genny Morris;

Sally MacDonald is Manager of the Petrie Museum of Egyptian Archaeology, Institute of Archaeology, UCL and a Lecturer on its Museum Studies course. Michael Rice has worked extensively in the Middle East, particularly in the Arabian peninsular states, to several of which he has acted as an Adviser. He has been responsible for the creation, design and installation of museums in Bahrain and Saudi Arabia.

• Chapter 1 INTRODUCTION - TEA WITH A MUMMY: THE CONSUMER'S VIEW OF EGYPT'S IMMEMORIAL APPEAL, Michael Rice, MacDonald Sally; Chapter 2 'MUMMYMANIA' FOR THE MASSES - IS EGYPTOLOGY CURSED BY THE MUMMY'S CURSE?, Carter Lupton; Chapter 3 HOW TO STAGE AIDA, Jean-Marcel Humbert; Chapter 4 VICENT LLEÓ'S OPERTTA: LA CORTE DE FARAÓN, Covadonga Sevilla Cueva; Chapter 5 EGYPT IN HOLLYWOOD: PHARAOHS OF THE FIFTIES, Sam Serafy; Chapter 6 LOST IN TIME AND SPACE: ANCLENT EGYPT IN MUSEUMS, Sally MacDonald; Chapter 7 'ACQUISITIONS AT THE BRITISH MUSEUM, 1998', Julian Walker; Chapter 8 SELLING EGYPT: ENCOUNTERS AT KHAN EL-KHALILI, Fekri A. Hassan; Chapter 9 EGYPT'S PAST REGENERATED BY ITS OWN PEOPLE, Fayza Haikal; Chapter 10 WHAT DO TOURISTS LEARN OF EGYPT?, Okasha El Daly; Chapter 11 'WONDERFUL THINGS': PUBLISHING EGYPT IN WORLD AND IMAGE, Andrew Wheatcroft; Chapter 12 HIJACKED IMAGES: ANCIENT EGYPT IN FRENCH COMMERCIAL ADVERTISING, Bernadette Schnitzler; Chapter 13 ALTERNATIVE EGYPTS, Lynn Picknett, Clive Prince; Chapter 14 ANCIENT EGYPT ON THE SMALL SCREEN - FROM FACT TO FACTION IN THE UK, Tim Schadla-Hall, Genny Morris;

Sally MacDonald is Manager of the Petrie Museum of Egyptian Archaeology, Institute of Archaeology, UCL and a Lecturer on its Museum Studies course. Michael Rice has worked extensively in the Middle East, particularly in the Arabian peninsular states, to several of which he has acted as an Adviser. He has been responsible for the creation, design and installation of museums in Bahrain and Saudi Arabia.

• Chapter 1 INTRODUCTION - TEA WITH A MUMMY: THE CONSUMER'S VIEW OF EGYPT'S IMMEMORIAL APPEAL, Michael Rice, MacDonald Sally; Chapter 2 'MUMMYMANIA' FOR THE MASSES - IS EGYPTOLOGY CURSED BY THE MUMMY'S CURSE?, Carter Lupton; Chapter 3 HOW TO STAGE AIDA, Jean-Marcel Humbert; Chapter 4 VICENT LLEÓ'S OPERTTA: LA CORTE DE FARAÓN, Covadonga Sevilla Cueva; Chapter 5 EGYPT IN HOLLYWOOD: PHARAOHS OF THE FIFTIES, Sam Serafy; Chapter 6 LOST IN TIME AND SPACE: ANCLENT EGYPT IN MUSEUMS, Sally MacDonald; Chapter 7 'ACQUISITIONS AT THE BRITISH MUSEUM, 1998', Julian Walker; Chapter 8 SELLING EGYPT: ENCOUNTERS AT KHAN EL-KHALILI, Fekri A. Hassan; Chapter 9 EGYPT'S PAST REGENERATED BY ITS OWN PEOPLE, Fayza Haikal; Chapter 10 WHAT DO TOURISTS LEARN OF EGYPT?, Okasha El Daly; Chapter 11 'WONDERFUL THINGS': PUBLISHING EGYPT IN WORLD AND IMAGE, Andrew Wheatcroft; Chapter 12 HIJACKED IMAGES: ANCIENT EGYPT IN FRENCH COMMERCIAL ADVERTISING, Bernadette Schnitzler; Chapter 13 ALTERNATIVE EGYPTS, Lynn Picknett, Clive Prince; Chapter 14 ANCIENT EGYPT ON THE SMALL SCREEN - FROM FACT TO FACTION IN THE UK, Tim Schadla-Hall, Genny Morris;