Consumers, Corporations, and Public Health

John A. Quelch is the Charles Edward Wilson Professor of Business Administration at Harvard Business School and Professor in Health Policy and Management at Harvard School of Public Health.

• Preface IntroductionContributors I. Corporate Strategy and Public Health 1. Johnson & Johnson: The Promotion of WellnessJohn A. Quelch and Carin-Isabel Knoop 2. Colgate-Palmolive Inc.: Superior Anti-Cavity ToothpasteJohn A. Quelch and Margaret L. Rodriguez 3. Royal Caribbean Cruises Ltd.: Safety, Environment and HealthJohn A. Quelch and Margaret L. Rodriguez II. Consumer Analytics and Health Care Outcomes 4. Carolinas Healthcare System: Consumer AnalyticsJohn A. Quelch and Margaret L. Rodriguez 5. Philips Healthcare: Marketing the HealthSuite Digital PlatformJohn A. Quelch and Margaret L. Rodriguez III. Prevention And Adherence 6. Cancer Screening in Japan: Market Research and SegmentationJohn A. Quelch and Margaret L. Rodriguez 7. Dumb Ways to Die: Advertising Train Safety (A), (B), and (C)John A. Quelch 8. CVS Health: Promoting Drug AdherenceLeslie K. John, John A. Quelch, Robert Huckman IV. Consumer Access and Affordability 9. The Slingshot: Improving Water AccessJohn A. Quelch, Margaret L. Rodriguez, Carin-Isabel Knoop 10. Vaxess Technologies, Inc.John A. Quelch, Margaret L. Rodriguez 11. AccessHealth CT: Marketing Affordable HealthcareJohn A. Quelch and Michael Norris V. Consumerism and Paternalism 12. 23andMe: Genetic Testing for Consumers (A) and (B)John A. Quelch and Margaret L. Rodriguez 13. Demarketing Soda in New York CityJohn A. Quelch, Margaret L. Rodriguez, Carin-Isabel Knoop, Christine Snively VI. Emerging Markets, Consumer Behavior and Public Health 14. Fresno's Social Impact Bond for AsthmaJohn A. Quelch and Margaret L. Rodriguez 15. E-Cigarettes: Marketing Versus Public HealthJohn A. Quelch and Margaret L. Rodriguez VII. Consumer Power in Shaping Public Health 16. Rana Plaza: Workplace Safety in Bangladesh (A) and (B)John A. Quelch and Margaret L. Rodriguez 17. Note on Mobile Health CareJohn A. Quelch and Margaret L. Rodriguez

This unique collection of case studies demonstrates how important it is for public health and business executives to work together. The health of the individual consumer is the common ground around which this essential dialogue can occur.