Consumers, Corporations, and Public Health

A Case-Based Approach to Sustainable Business

Häftad, Engelska, 2016

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The public health footprint associated with corporate behavior has come under increased scrutiny in the last decade, with an increased expectation that private profit not come at the expense of consumer welfare.Consumers, Corporations, and Public Health assembles 17 case studies at the intersection of business and public health to illustrate how each side can inform and benefit the other. Through contemporary examples from a variety of industries and geographies, this collection provides students with an appreciation for the importance of consumer empowerment and consumer behavior in shaping both health and corporate outcomes.

Produktinformation

Utgivningsdatum2016-02-18
Mått234 x 155 x 22 mm
Vikt562 g
FormatHäftad
SpråkEngelska
Antal sidor392
FörlagOUP USA
ISBN9780190235123

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Preface IntroductionContributors I. Corporate Strategy and Public Health 1. Johnson & Johnson: The Promotion of WellnessJohn A. Quelch and Carin-Isabel Knoop 2. Colgate-Palmolive Inc.: Superior Anti-Cavity ToothpasteJohn A. Quelch and Margaret L. Rodriguez 3. Royal Caribbean Cruises Ltd.: Safety, Environment and HealthJohn A. Quelch and Margaret L. Rodriguez II. Consumer Analytics and Health Care Outcomes 4. Carolinas Healthcare System: Consumer AnalyticsJohn A. Quelch and Margaret L. Rodriguez 5. Philips Healthcare: Marketing the HealthSuite Digital PlatformJohn A. Quelch and Margaret L. Rodriguez III. Prevention And Adherence 6. Cancer Screening in Japan: Market Research and SegmentationJohn A. Quelch and Margaret L. Rodriguez 7. Dumb Ways to Die: Advertising Train Safety (A), (B), and (C)John A. Quelch 8. CVS Health: Promoting Drug AdherenceLeslie K. John, John A. Quelch, Robert Huckman IV. Consumer Access and Affordability 9. The Slingshot: Improving Water AccessJohn A. Quelch, Margaret L. Rodriguez, Carin-Isabel Knoop 10. Vaxess Technologies, Inc.John A. Quelch, Margaret L. Rodriguez 11. AccessHealth CT: Marketing Affordable HealthcareJohn A. Quelch and Michael Norris V. Consumerism and Paternalism 12. 23andMe: Genetic Testing for Consumers (A) and (B)John A. Quelch and Margaret L. Rodriguez 13. Demarketing Soda in New York CityJohn A. Quelch, Margaret L. Rodriguez, Carin-Isabel Knoop, Christine Snively VI. Emerging Markets, Consumer Behavior and Public Health 14. Fresno's Social Impact Bond for AsthmaJohn A. Quelch and Margaret L. Rodriguez 15. E-Cigarettes: Marketing Versus Public HealthJohn A. Quelch and Margaret L. Rodriguez VII. Consumer Power in Shaping Public Health 16. Rana Plaza: Workplace Safety in Bangladesh (A) and (B)John A. Quelch and Margaret L. Rodriguez 17. Note on Mobile Health CareJohn A. Quelch and Margaret L. Rodriguez