Consumers, Corporations, and Public Health
A Case-Based Approach to Sustainable Business
Häftad, Engelska, 2016
Av John A. Quelch, Harvard School of Public Health) Quelch, John A. (Charles Edward Wilson Professor of Business Administration and Professor in Health Policy and Management, Charles Edward Wilson Professor of Business Administration and Professor in Health Policy and Management, John A Quelch
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Fri frakt för medlemmar vid köp för minst 249 kr.The public health footprint associated with corporate behavior has come under increased scrutiny in the last decade, with an increased expectation that private profit not come at the expense of consumer welfare.Consumers, Corporations, and Public Health assembles 17 case studies at the intersection of business and public health to illustrate how each side can inform and benefit the other. Through contemporary examples from a variety of industries and geographies, this collection provides students with an appreciation for the importance of consumer empowerment and consumer behavior in shaping both health and corporate outcomes.
Produktinformation
- Utgivningsdatum2016-02-18
- Mått234 x 155 x 22 mm
- Vikt562 g
- FormatHäftad
- SpråkEngelska
- Antal sidor392
- FörlagOUP USA
- ISBN9780190235123
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