Consumer Psychology of Tourism, Hospitality and Leisure
Volume 3
Inbunden, Engelska, 2004
Av Geoffrey Crouch, Richard Perdue, Harry Timmermans, Muzaffer Uysal, Australia) Crouch, Geoffrey (La Trobe University, USA) Perdue, Richard (University of Colorado at Boulder, The Netherlands) Timmermans, Harry (Eindhoven University of Technology, USA) Uysal, Muzaffer (Professor & Dept. Chair, University of Massachusetts Amherst, G. I. Crouch, R. R. Perdue
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Fri frakt för medlemmar vid köp för minst 249 kr.Knowledge of consumer psychology and consumer behaviour in relation to tourism is valuable in determining the success of tourism and hospitality ventures. The book is an edited collection of papers from the 3rd Symposium on Consumer Psychology of Tourism, Hospitality and Leisure, held in Melbourne, Australia in January 2003. Themes covered by the papers include attitudes, emotions and information processing; motivation and learning; consumption systems; decision and choice; experience and satisfaction; market segmentation; attraction and loyalty; and image and interpretation.
Produktinformation
- Utgivningsdatum2004-01-21
- Mått172 x 244 x 24 mm
- Vikt953 g
- FormatInbunden
- SpråkEngelska
- Antal sidor368
- FörlagCABI Publishing
- ISBN9780851997490