Consumer Behavior Analysis in E-commerce Platforms

Prof. Rajiv Chopra is a multifaceted individual whose illustrious career spans academia, literature, administration, and sports management. Prof. Rajiv Chopra is currently holding the position of Principal at Delhi College of Arts and Commerce, University of Delhi. With a rich academic background and a Ph.D. in Finance, Prof. Chopra has dedicated an impressive span of over 38 years to the noble art of teaching, specialising in the domains of Finance, Accounting, and Management. He has been duly honoured with the prestigious Prof. A.B. Ghosh was awarded by the University of Delhi for his incomparable academic merit. He authored more than 25 books in different themes and genres and also penned down over 40 research papers in many leading national and international journals. He actively writes blogs and columns for many newspapers, political journals, and magazines. Apart from academics, Prof. Chopra's active involvement with the Delhi District Cricket Association (DDCA), including accompanying the Indian Cricket Team on various international tours, underscores his remarkable capacity to shoulder responsibilities with the utmost efficiency and poise. Presently, he is working on many significant issues in different disciplines such as National Education Policy, Unprecedented growth of India's GDP, Partition Horrors etc.

• Chapter 1 Introduction to Consumer Behavior in e-Commerce Chapter 2 Theoretical Frameworks for Consumer Behavior Chapter 3 Online Consumer Decision Making Chapter 4 Website Design and User Experience (UX) Chapter 5 Personalization and Recommendation Systems Chapter 6 E-Commerce Business Models Chapter 7 Trust and Security Issues Chapter 8 Challenges and Opportunities of E-Commerce Chapter 9 Big Data and Predictive Analytics Chapter 10 Emerging Trends in E-Commerce Consumer Behavior