Constructing Digital Cultures

Judith E. Rosenbaum is assistant professor of communication and journalism at the University of Maine.

• ContentsAcknowledgmentsChapter One: IntroductionWhat We Tweet: Reconstructing Race and Gender in EntertainmentChapter Two: Constructing #Cookie: Analyzing Collaborative Interpretations of African American Femininity and MasculinityChapter Three: #NotMiAbuela and Tuco Salamanca: Exploring Latinx Masculinity and FemininityChapter Four: #AsianProblems: Constructing Cultural Understandings of Asian AmericansTweeting with a Passion: Twitter, Politics, and Social JusticeChapter Five: From #PantSuitNation to #AllLivesMatter: Understanding User-Driven Social Media MovementsChapter Six: #MAGA, #ImWithHer, and #Snowflake: Politics and TwitterWho Tells the Story: Analyzing Twitter UsersChapter Seven: Is it #WorthSaying? Twitter, Marketing Campaigns, and Controlling the NarrativeChapter Eight: I Tweet, You Tweet: Examining How Ethnic Minority Groups Use Social MediaConclusionNotesReferencesAbout the Author

Constructing Digital Cultures offers a much-needed analysis of Twitter using qualitative, interpretive methods, drawing brilliantly on surveys, interviews, and focus groups with ethnic minority Twitter users as well as studying tweets. Judith E. Rosenbaum sensitively explores the site’s agonistic politics of gender and race, as participatory resistance to mainstream media is itself counter-resisted. Rosenbaum neither celebrates nor condemns Twitter, critically addressing a range of issues related to the 2016 US election, corporate marketing narratives, and beyond. #Mustread!