Paul Reilly is Senior Lecturer in Communications, Media and Democracy at the School of Social and Political Sciences, University of Glasgow.Virpi Salojärvi is Assistant Professor in Digital media at the University of Vaasa, Senior Researcher at the Helsinki Hub on Emotions, Populism and Polarisation (HEPP), University of Helsinki, and University Lecturer in Communication Studies at the University of Eastern Finland,.Cairsti Russell is Lecturer in Sociological and Cultural Studies at the University of Glasgow and a member of the Glasgow University Media Group (GUMG).