RHONDA PHILLIPS is Director of the Center for Building Better Communities and an Assistant Professor in the Urban and Regional Planning Department at the University of Florida.

• Introduction Popular Culture Corporate Iconicism Retail-Based Development for Structuring the Concept Building on Tradition Creating the Surrealistic Pulling It All Together: Ideas and Implications for Communities Bibliography Index

"Endorsement From Maury Forman, Ph.D. Director, Education and Training Washington State Department of Commerce, Trade, and Economic Development: Finally, a book for economic development practitioners that not only describes what is possible, but also who is making it possible. Phillips has produced an excellent, innovative book that should be read by all community leaders. His research goes beyond traditional economic development and describes community survival.

RHONDA PHILLIPS is Director of the Center for Building Better Communities and an Assistant Professor in the Urban and Regional Planning Department at the University of Florida.

• Introduction Popular Culture Corporate Iconicism Retail-Based Development for Structuring the Concept Building on Tradition Creating the Surrealistic Pulling It All Together: Ideas and Implications for Communities Bibliography Index

"Endorsement From Maury Forman, Ph.D. Director, Education and Training Washington State Department of Commerce, Trade, and Economic Development: Finally, a book for economic development practitioners that not only describes what is possible, but also who is making it possible. Phillips has produced an excellent, innovative book that should be read by all community leaders. His research goes beyond traditional economic development and describes community survival.

RHONDA PHILLIPS is Director of the Center for Building Better Communities and an Assistant Professor in the Urban and Regional Planning Department at the University of Florida.

• Introduction Popular Culture Corporate Iconicism Retail-Based Development for Structuring the Concept Building on Tradition Creating the Surrealistic Pulling It All Together: Ideas and Implications for Communities Bibliography Index

"Endorsement From Maury Forman, Ph.D. Director, Education and Training Washington State Department of Commerce, Trade, and Economic Development: Finally, a book for economic development practitioners that not only describes what is possible, but also who is making it possible. Phillips has produced an excellent, innovative book that should be read by all community leaders. His research goes beyond traditional economic development and describes community survival.